The End Product

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The End Product

• Caleb Pong
• Harver Yang
• Andy Walden

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Management Style

• Certain situations require certain techniques
• Coercive (demands immediate compliance)
• Authoritative (mobilizes people towards a vision)
• Affiliative (creates harmony and builds emotional
  bonds)
• Democratic (forges consensus through
  participation)
• Pacesetting (sets high standards for performance)
• Coaching (develops people for the future)

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Management Style

• LEARNED Different management techniques should
  be used for certain situations
• PROVE The product or service of the company
  directly reflects how the company is managed

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Creative Firms

• Fun, creative corporate culture
• Embrace diversity
• Understanding the creative process
• Need to develop ideas which take time
• Creative freedom
• New ideas can come from everyone
• Keep employees happy

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Google

• 20 Work
• Working on interesting work
• Learning continuously
• Constantly challenged to do more
• Feeling that they are adding value
• One-day-a-week on their own individually selected
  projects that the company fund

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Southwest Airlines

• Fortune Magazine consistently ranks Southwest as
  one of the top 25 companies to work for
• The Wall Street Journal ranked SWA first in
  customer service satisfaction
• SWA has the lowest operating-cost structure in
  the domestic airline industry
• Low turnover
• One of highest paying companies in industry

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Customer Service

• Care for employees who care for customers
  employee happiness
• Lead with credibility and caring
• Invest in frontier leadership
• Bridge the work/family divide
• Recruit qualified applicants
• Relational Coordination

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SWA Philosophy

• Putting employees first
• If theyre happy, satisfied, dedicated, and
  energetic, theyll take real good care of the
  customers. When the customers are happy, they com
  back. And that makes the shareholders happy
  CEO Herb Kelleher

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No room for error

• Autocratic and Disciplined
• Relates to type of industry
• Effective for change
• Fords ex-CEO Jacques Nasser
• Nassers tough business practices and hard nose
  manners unsettled and alienated Ford's supplier
  network, dealerships, and Ford's employees

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A good example
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Bill Belichick

• Known as a tough disciplinarian
• NFL penalizes for disobedience
• Won three Super Bowls in four year span
• Ability to succeed against top competition
• Effectively prepare players for situations that
  could arise in a given game
• Player respect and take pay cuts to play for
  Belichick

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Conclusion

• The type of industry requires certain levels of
  management.
• Each company has a unique style
• Corporate cultures influence
• Employees direct product and must be managed
  similarly

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Questions?