House of Blues

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House of Blues
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Our Team

• President Andy Daly
• VP Special Events Juliet Leary
• VP Research Jon Schweizer
• VP Media Relations Bryant Little

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Crisis

• Total Rewards meltdown
• Computers down, couldnt check guests into rooms
  or regulate Total Rewards points

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Goals

• To gain more enthusiasm about Total Rewards
• Reach a new audience for Total Rewards

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MAC Triad

• Message
• Double Rewards on slot machines for all Total
  Rewards members
• 2,000 Bonus Reward Points for new applicants
• House of Blues and Showboat Casino are fun yet
  high class for all ages of gamblers and patrons

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MAC Triad Cont

• Audience
• Current and new Total Rewards Club Members in the
  tri-state area (New Jersey, New York,
  Pennsylvania and Delaware)
• Channel
• Radio, print and new media.
• Radio spots, ads in the NY times and Press of AC,
  posts and posts on HOB and Showboat website

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Special Event

• Eddie Money presented by 103.7
• Sunday May 25, 2008 - 900 PM
•  The House of Blues in Atlantic City holds about
  2300 people in a three story nightclub.
• The party will be held Memorial Day weekend.
• People have the opportunity to indulge in
  gambling, dancing, and eating wonderful food.
• The theme party will consist of 80s style attire
  since Eddie Money is most popular with that
  generation. Our Music Hall showcases the most
  eclectic mix of music in Atlantic City. We will
  rent out the music hall to have the party with
  custom made projector screens with money signs on
  them and money sign balloons everywhere.
• We will also have special lights for this show
  that will blow your mind. You can add distinctive
  House of Blues merchandise to our special event,
  making the occasion one that will be remembered
  for years to come.
• Giveaways to gift baskets, party favors to
  high-end gifts including sunglasses, hats, HOB
  t-shirts etc.There will be a DJ playing all types
  of music while everyone is gambling and playing
  the slot machines.
• If you win you will be able to party with Eddie
  Money and even get a nice hotel suite for you and
  your friends. For other prizes you can win there
  are Tickets to other concerts, free meals at
  restaurant, drink specials, and merchandise.
• This party is to make people feel like winners
  once they step into the Showboat. Our goal to
  have everyone at least win something to make them
  want to come back and enjoy all the fun
  times.????
• ?"Come see Eddie Money and Double your Money!"

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Media

• Print
• NY Times (3 Weeks Nat'l., including Sundays)
• Billboards (3 Locations)
• Radio
• 3 times per day, 3 Days a week, 2 weeks, M W F
• 103.7 The Shark (NJ), 100.7 WZXL (NJ), 87.5 mnda
  (DE), River 94.7 (DE), 95.9 WEFX (NY), Y 100.3
  (PA)

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Prices, Specs, and Ads

• Newspaper
• New York Times BW, 1/4 Page Horizontal, 5.7 x
  10.5
• Price 18,900 3 weeks National, including
  Sundays
• Source New York Times Official Website
  http//www.nytimes.whsites.net/mediakit/pdfs/news
  paper/rates/2008/RateCard_Arts_Ent08_EW4.pdf

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Newspaper Ad
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Prices, Specs, and Ads

• Billboard
• Creative Marketing Alliance
• Contact Stephanie Zoltec, Associate
• Size 12x60
• Pricing Design and Placement Estimate 2,500
  per
• Locations
• -Atlantic City Expressway
• -New Jersey Turnpike, I-95 near Ridgefield
• -Near Philadelphia International Airport
• Cost Estimated 7,500

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Billboard Ad
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Prices, Specs, and Ads

• Radio
• All Stations
• Morning 6-10a
• 3,960
• Afternoon 10a-3p
• 2,700
• Evening 3p-7p
• 2,700

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Prices, Specs, and Ads

• Eddie Money
• House of Blues Studio Suite
• 6 days, 6 nights
• Food and Stay
• Approx. 4,000
• Entertainment Fee
• 20,000

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Prices, Specs, and Ads

• Balloons Bulkballoons.com
• Special Blue Mylar Dollar Sign Balloons
• Quantity 125
• Price per, 4.99 per
• Total Cost 623.75
• Specialty Dollar Central
• Dollar Sign Glasses
• Quantity 1000
• Bulk Price 550.00

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Total Expenses

• Media
• 35, 760
• Accommodations
• 24,000
• Extra
• 1,173.75

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TOTALS

• Total Expenses
• 60,933.75
• Difference from Budget
• Budget 100,000
• 100,000 - 60,933.75

39, 166.25
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House of Blues