Crossing the Chasm and Beyond

1
Crossing the Chasm and Beyond

• Stephanie Archuleta
• Brady Gear

2
Overview

• Technology Adoption Life Cycle
• The Chasm
• Crossing the Chasm
• Beyond the Chasm

3
Technology Adoption Life Cycle

• Innovators Technology enthusiasts
• Early Adopters Visionaries
• Early Majority Pragmatists
• Late Majority Conservatives
• Laggards Skeptics

4
The Chasm
The Chasm
The Early Market
The Mainstream Market
Skeptics
Pragmatists
Visionaries
Conservatives
Technology Enthusiasts

• Visionaries think pragmatists are pedestrian
• Pragmatists think visionaries are dangerous

5
Crossing the Chasm

• Visionaries will help finish building the
  solution
• Pragmatists want is a 100 solution to their
  problem the WHOLE PRODUCT
• The main problem high-tech companies were
  unable/unwilling to commit to the whole product
• The only way across put all your eggs in one
  basket

6
Beyond the Chasm
Main Street
The tornado
Early Market
End of Life
The bowling alley
7
Questions?
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