Editorials

1
Editorials
2
Editorials are

• An article in a publication expressing the
  opinion of its writers, editors or publishers.
• A commentary on television or radio expressing
  the opinion of the station or network.

3
Types of Editorials

• There are three different types of editorials
  that we will discuss today, Interpretive
  Editorial, Criticism and Persuasive Editorials
  and Entertainment editorials.

4
Persuasive editorial

• A persuasive editorial seeks to persuade readers
  about a sensitive issue.

5
Critical Editorial

• Critical editorial seeks to point out a flaw, to
  judge severely and find fault.
• This is likely the type of editorial you are used
  to seeing. Trying to convince.

6
Persuasive and Critical Editorials.

• use vivid examples that play on your emotion and
  that also make sense
• present both sides of the issue and illustrate
  how your opinion is logically the better choice
• avoids preachiness
• the tone is fair and balanced

7

• What is the best way to convince someone that
  your opinion is better, with facts that back up
  your perspective or with your opinion?

8
Interpretative editorial

• takes a complex issue and breaks it down
• By analyzing a policy and explaining what it
  really means, you, the editorialist, assists
  readers, your fellow students.

9
Entertainment editorial

• Some of the best opinion writers use humor to
  make a point. Humor disarms people. They let
  their defenses down.

10
Tips for writing

• Don't use the word I.
• Your life is not interesting. Your personal
  experiences are tiresome. Using the first person
  also sounds preachy and righteous, which
  alienates readers. Strive for humility,

11
Tips for writing

• Avoid sarcasm.
• Odds are you aren't very funny. Too much sarcasm
  comes off as immature and can ruin your
  credibility

12
Tips for writing

• The sky is not falling
• don't exaggerate. It makes you seem too emotional
  and irrational.

13
Tips for writing

• Challenge authority not personality.
• Attacking the principal or the coach simply to
  generate letters to the editor is reckless. But
  attacking their ideas, policies or actions is
  terrific fodder for a column.

14
Tips for writing

• Don't put away your reporter's notebook
• Interview- A column is not a venue to air your
  ideas. Tell a story. Use quotes.

15
Tips for writing

• Think big picture.
• Use a column to get into the gray analysis
  between the black and white. Compare apples and
  oranges.