Creative Processes and Content Business Management

1
2005 - 2007

• Creative Processes and Content Business
  Management

EUROPEAN UNION Structural Funds
2
Creative Processes and Content Business
Management

• What is Content Business?
• What are Creative Processes in Content Business?
• What kind of expertise is needed in Content
  Business?
• What is the universitys role in Content Business
  development?
• What is CreaM Project?
• - Objectives, target groups and actions.

3
What is Content Business?

• 1) Content creation Innovating ideas,
  developing, packaging and distributing
  documentary, cultural, educational,
  informational, entertainment, marketing etc.
  content and services in technological
  environments.
• Content business industry is divided into several
  sub-groups, such as games, web and mobile
  content, music, audiovisual production, film,
  animation, print, advertising, marketing etc.
• Overlapping with other digital industries
  software business, digital learning business
  industries, etc.
• 2) Controlling immaterial and copy rights, IPR.
• 3) Business management and leadership.
• Common issues facing all content companies are
  business development issues. Questions about new
  business models, cluster development and
  innovation chain are crucial.

4
Innovation Chain in Content Creation
Idea
Packaging
Development
Marketing
Customer
Distribution

• Creative processes in content business consist
  of the different phases in the innovation chain.
  Special emphasis is in the development phase.
• What kind of expertise is needed in creative
  processes in content creation and in content
  business?

5
Fields of Expertise in Content Business

• In order to master creative processes throughout
  the innovation chain, in its every phase, there
  has to be expertise in 1) content, 2)
  technologies, 3) business economics, 4) law, and
  5) management. Controlling all fields of
  expertise leads to good management skills and
  good leadership.

Content
MANAGEMENT
Law
Technology
Business Economics
6
Content Expertise

• Creative problem solving
• Multidiciplinary competence
• Substance competence
• Understanding content value
• Script writing and concept design skills
• Cross media competence
• Interaction design
• Product development
• Applying new technologies
• Controlling different kind of production
  processes
• Production environment expertise
• All-round education
• (New media culture as innovation environment,
  m-cult, Minna Tarkka and Tapio Mäkelä 2002)

7
Business Management and Content Development
Expertise

• Communication and negotiation skills
• Good learning skills, flexibility, tolerance
  towards changes
• Internationalisation
• Marketing and business communication
• Innovation/Value chain competence
• Networking
• R D
• Recruitment
• Business planning
• IPR, contract law
• Distribution
• Financing
• Team play leadership, co-operation skills
• (New media culture as innovation environment,
  m-cult, Minna Tarkka and Tapio Mäkelä 2002)

8
What is CreaM Project?

• The project starts from the premise that content
  business needs diverse understanding of content,
  technology and business management.
• New innovations and profitable business solutions
  presume both an ability to manage creative
  processes and a clear conception of chances to
  commercialize the services and products to be
  created.
• Currently there are no people who fulfill these
  requirements. This is an obstacle to the growth
  and internationalisation of the field.
• There is a need for a multidiciplinary graduate
  level study program and research focusing on
  various fields of content creation and
  development, digital and mobile technology, and
  business and management skills in creative
  processes and content business.
• Multidiciplinary education and research program
  would promote the growth and internationalisation
  of business in the content field.

9
What is CreaM Project?

• CreaM is a research, development and educational
  project strengthening the operational
  preconditions of content field in education and
  research as well as in enterprises.
• The target group of the project consists of the
  enterprises, organizations, projects,
  researchers, instructors, other experts and
  students in the field.

10
CreaM Actions - Research

• Research
• Recruitment of 5 project researchers from various
  fields of content business (fall 2005 fall
  2006).
• Requirements Masters degree, working experience
  in content field, a research plan.
• Reports, articles, publications, educational
  material.
• International and national workshops, seminars
  and conferences.

11
CreaM Actions - Reseach

• 1. Research
• The project staff will associate the work of the
  research group. The research work of the group
  will be instructed and advised by the board
  members of the project, and by other experts from
  various fields in content business, management,
  arts and design, film and media producing,
  software, technology, mobile content and
  solutions, research and development, etc.
• Network of experts
• research group project staff board members
  other experts

12
CreaM Actions - Education

• 2. Education
• Experts train experts, sharing expertise and
  communal learning processes
• Network meetings.
• The research group collaboration and synergy.
• Other educational events workshops, seminars,
  conferences ? Open to all people interested in
  the field.
• Personal advising of the research group members
  the project board members (doctors and
  professors) work as personal mentors to the
  researchers.

13
CreaM Actions - Education

• 2. Education
• Education planning One aim of the research
  group is to enhance the plans to establish a new
  multidisciplinary and international study program
  in content field at the University of Oulu.

14
CreaM Actions - Networking

• 3. International and national networking and
  collaboration.

15
Creative Processes and Content Business
Management, CreaM

• Provided by
• University of Oulu, Faculty of Humanities,
  Department of Art Studies and Anthropology
• Financed by
• European Union, Structural Funds
• The State Provincial Office of Oulu, Education
  Department
• City of Oulu
• Companies
• Schedule
• 1/2005 - 2/2007
• Total budget
• 466 000

16
Contact

• http//www.cream.oulu.fi
• Project Co-ordinator Jetta Eklöf,
  jetta.eklof_at_oulu.fi
• Gsm. 358 (0)50 354 7021
• Project Manager Sanna Karkulehto,
  sanna.karkulehto_at_oulu.fi
• Gsm. 358 (0)40 841 6819
• Department of Art Studies and Anthropology
• CreaM
• P.O. Box 1000
• FIN-90014 University of Oulu

17

• THANK YOU.