Engaging Students in Energy Management

1
Engaging Students in Energy Management

• Albert Young
• Energy Conservation Officer
• University of Glasgow
• Bristol 14 September 2004

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Energy and Sustainability

• Energy and sustainability issues are of
  increasing importance to Universities
• Energy reduction is of particular importance
  because of the emissions associated with its
  production use
• Kyoto has galvanised the UK government and EU
  into taking action
• EU Emissions Trading Scheme
• Government energy target (60 reduction by 2050)
• Generator renewables obligation

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University of Glasgow

• Large University - 25,000, 300 buildings,1451
• Signatory to the Talloires Declaration and
  Copernicus Charter affirming our support for SD
• Annual Utility spend 3.5m - 2m on electricity
• 50 of power from green sources
• Energy approach to campus has been energy
  efficiency accredited (1998)

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Principal areas of Energy Management focus

• Energy procurement
• Energy efficiency investment Cost reduction of
  3.2m achieved to date from energy purchasing
  savings and reinvestment in energy efficiency
• Monitoring of bills and consumptions 64k p.a.
  reclaim from utility suppliers
• Raising energy awareness by various methods
  including inductions, fresher publicity,campaigns
  and videos
• Student representation on Energy Management
  Committee

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Students as a resource in campus energy management
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Development of Awareness Campaign

• How do we start converting people to reduce waste
  
• Energy awareness campaign grew incrementally
• Poster campaign
• An energy awareness day campaign
• Subsequent events were expanded to week long
  campaigns
• Methodology developed in conjunction with the
  Business School - 3 final year marketing
  dissertation projects based on energy conservation

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Student input to campaigns

• All round involvement planning, people (press
  office, rector, media services, printers, student
  press etc), deadlines
• Creative ideas design of publicity material -
  posters, wall planners etc
• Market research evaluation exercises- did we
  speak with one voice, determine what students
  want
• Enthusiasm

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Energy Awareness Campaign Results
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Campaign Methodology

• Briefing meetings with staff held prior to the
  week emphasising the benefits of reducing waste
• Leaflets/flyers handed out (students) articles
  in the University press exhorting staff and
  students to save energy by good house keeping
• Reinforced with e-mail address for comment and
  suggestions and Web page
• Awareness video produced in house
• 50 prize for the best energy saving suggestion

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Staff and Student Suggestions

• Typically around 200 received by email
• increase in sustainability awareness
• Ranging from Recycling of photocopy paper/
  collection of rainwater from roofs
• To the use of miners lamps for cleaners/ the
  installation of tented ceilings

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Briefing Meeting

• So How Can You Help - draw parallel with energy
  use in the home
• It is easy to take control over lights, TV etc
• Insulation, heating controls, efficient lamps,
  check tariffs.
• Possible to save up to 300 per annum

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Staff Influence

• There are two main factors which influence energy
  performance on campus
• Building factors controlled by the Estate
  function e.g. services fabric
• People factors - How occupants use a space.
• Users have biggest influence on space types such
  as offices, laboratories, book-stack areas,
  tutorial rooms study bedrooms etc

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User Actions To Save Energy

• Think about how you use your desk top equipment
• Switch off computers at the end of the working
  day (80 reduction) and ensure power-down
  features are engaged
• A PC printer left on permanently releases 1
  tonne CO2 pa
• Switch off unnecessary lighting and use natural
  daylight
• Save 30 Kg p.a.CO2 emissions by switching off a
  lamp for 1hr/day.
• In laboratories switch off equipment when not in
  use
• Purchase energy efficiency appliances
• Look at appliance energy labelling and take
  whole life costing taking into account
• Subsidy from energy budget for energy efficient
  equipment
• Report faults to Estates department

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Good House-keeping Campaign
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Flyer/Poster Design
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Flyer/Poster Design
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Summary of Energy Awareness Campaign Approach

• Overall objective - to develop a truly integrated
  marketing approach for the energy awareness
  campaign
• Definition of the problem - Lack of awareness on
  energy environmental issues
• Target Market
• New Student Community
• New Staff at Induction Phase
• Halls of Residence Students
• All Extant Staff and Students
• The Main Players

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Freshers Bookmark Designs
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Vehicles of Communication

• Student dissertation work identified 18 avenues
  of communication
• Posters, bookmarks leaflets, University Press,
  Payslip messages, Departmental presentations and
  meetings, e-mail.
• Web page with suggestions e-mail address, Prize
  for best suggestion
• Seek external sponsorship

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Energy Awareness Campaign Conclusion

• Demonstrated a savings potential of 10
• Co-ordinated approach using academic and non
  academic expertise
• Target Market, Main Players, Method of
  communication
• Student input-valuable resource