The Digital Revolution

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The Digital Revolution

• Creating a business model for e-books that really
  works

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About the OECD

• Intergovernmental think-tank
• OECD Publishing like a university press or
  learned society publisher
• 250 new books annually, 5 journals, 40 databases
• Read by universities, think-tanks, governments,
  corporate clients, NGOs etc
• OECD Publishing is self-funded

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20th Century (analogue) value creation
Processes
Mass Production
Any colour you like, so long as its black
the customer had to compromise
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21st Century (digital) value creation
Networks
Individual needs
Any colour you like.
the customer as a partner
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Customer as a partner?!
Amazon
People who bought this also bought
E-Bay
Buyers and sellers create the trust metrics . .
. .
Lego
Kids invent the next design . . . .
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20th Century (analogue) publishing for libraries
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20th Century (analogue) publishing for libraries
High cost
Inefficient
One-sale-at-a-time
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Imagine
High cost
Low cost
Inefficient
Efficient
One-sale-at-a-time
Service
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The business is transformed
The relationship is transformed
But can it work in practice?
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Typical OECD book (Sales, units)
Standing Orders
Other sales
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(No Transcript)
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. . . but whats that blue line?
Whod be in the books business?
Market Growth (1986 100)
NO GROWTH - FLAT - MORIBUND
Source American Research Libraries (ARL)
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How do we move from printed books to e-resource?
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Choices, choices . .

• ? Free-at-the-point-of-use ? Pay-as-you-go
• ? Multi-user ? Single-user
• ? DRM ? No DRM
• Restricted printing ? Unlimited printing
• Copy paste - yes ? No copy paste
• ? Print optional ? Print - compulsory

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Light bulb moment
Lets bundle them into a service!
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Typical OECD book (Sales, units)
Standing Orders
Other print sales
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Typical OECD book - dissemination (readings)
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Our new books business

• All-you-can-eat subscription service
• Better value for libraries
• 800 libraries subscribe to all our books
• 100 libraries take thematic collections
• Ongoing, service-based, relationship
• Predictable and growing sales
• Subscription trade terms
• Cash flow positive

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Our old books business

• Standing Order Ad Hoc business
• Book trade terms
• Cash flow negative
• Unpredictable and declining sales
• Few libraries take all books
• Now just 30 of our books income

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Digital means . . .

• Every chapter becomes a distinct object
• Needs its own title
• Needs running footers with Book Title ISBN
• Needs an abstract
• Needs its own link (DOI)
• Needs its own bibliography

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Digital means . . .
The page can come alive
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Digital means . . .
We know what youre reading . . .
. . . so we can give you more of what you like.
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And were not alone

• Elsevier, Springer, Taylor Francis, Wiley, OUP,
  World Bank
• 10,000s of books are now available 24/7 at low
  cost
• Offering better value than NetLibrary, Ebrary,
  MyiLibrary et al
• Because its all about service, not about book
  sales

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Were turning our customers into partners
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Thank you

• And if you want to find me
• toby.green_at_oecd.org