CRS 40

1
CRS 40

• Spinning A Web

2
Your Host

• RCA Nashvilles
• Chuck Wicks

3
Brian Jennings

• WGAR Cleveland
• Clear Channel

4
Lindsay Allard

• WFMS Indianapolis
• Cumulus

5
Pam Hamil

• WUSN Chicago
• CBS

6
Content That Drives Traffic
7
Brian Jennings

• Photos- baby pictures!
• Videos
• Buddy Holly- interactive page "sticky local
  exclusives

8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
Lindsay

• Contest
• Streaming
• Loyalty Programs

13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
WFMS Promo
17
Pam

• Pop Culture thats relevant to listeners
• Pop Culture that we own Country music news
• The more controversial the better
• Become the source for content so they dont hafta
  go anywhere else
• Concert listings, school closings, weather, etc
• Entertain- another aspect of the Loyalty Program
• Highest traffic occurs 9-10a as listeners come to
  work and log on

18
WUSN

• These pages demonstrate being "local" and
  "relevant," and transcending the Country music
  format...
• The Mike Flannery link (he's the political
  reporter at the local CBS TV station) normally
  wouldn't be relevant, but with the recent Rod
  Blagojevich scandal, makes sense as it's become
  water cooler talk. 
• With President Obamas Chicago roots, our
  listners couldnt get enough Obama news. The
  country music tie in with the inauguration was a
  great fit.

19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
Sales
23
Lindsay

• Streaming
• Banner ads
• Studio 95-5

24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
Pam

• Streaming
• Banner ads
• Customized microsites (site within the site)
• Goal to create more sticky content and be the
  source for all info about a promotion or
  subject.
• Examples
• Miller MGD 64
• Walgreens
• Go Green with Green

29
US-99

• Miller Beer was looking for a way to promote
  their new brand MGD 64, and highlights its
  benefit of having only 64 calories!) So WUSN
  created the "64 Days of New Music"  which
  featured a home page banner ad, and a link to a
  micro-site. Each day, the micro-site featured a
  different artist, album previews, bios, video,
  etc.

30
(No Transcript)
31
(No Transcript)
32

• This is a sample of a liner from this program
• US99.5's celebrating 64 days of new music with
• MGD 64!  Today's featured artist is Chuck Wicks. 
  Log on
• to us99.com and click on the MGD 64 banner to
  link to a
• preview of Chuck's album, "Starting Now."  

33
US-99

• Walgreens/Robbie Gould program
• Promo

34
US 99
35
(No Transcript)
36
(No Transcript)
37
(No Transcript)
38
(No Transcript)
39
(No Transcript)
40
(No Transcript)
41
Brian

• Contests
• Photos
• Videos

42
(No Transcript)
43
Promo
44
Promoting Your Site

• On and off air

45
Pam

• Green Promo

46
Brian
47
WGAR promo
48
Lindsay

• Promo

49
What Websites Do You Watch
50
Lindsay

• Local competitors
• Other markets

51
(No Transcript)
52
(No Transcript)
53
Pam

• NFL.com
• MLB.com
• BestBuy.com
• NASCAR.com

54
(No Transcript)
55
(No Transcript)
56
(No Transcript)
57
(No Transcript)
58
Brian

• MSNBC.com

59
(No Transcript)
60
Programming Your Site
61
Database

• Building and Retention

62
Brian
63
Pam

• Super serving the core audience by giving them
  what they want behind the scenes access and
  info, and exclsuive offers.

64
Lindsay

• Exclusive contests
• Exclusive content
• Concert ticket presales

65
Texting
66
Pam

•  Texting (So many uses - where do we start!)
•     Contesting
•     Alerts
•     Intimacy
•     Bounce back messages

67
(No Transcript)
68
Brian
69
Deejay involvement
70
(No Transcript)
71
Lindsay

• Typically they will update for special
  occasions/events only.

72
Half Off Promo
73
Brian
74
Pam
75
Balancing content load
76
Brian
77
Pam

•  Delegating different aspects of the website to
  different people

78
Lindsay

• Form follows function
• Make sure to make your website is easy to
  navigate
• Take that foundation and make it appeal
  graphically with attractive photos and images
  that balance out the content

79
Changes

• In the past year
• and
• What will change this year

80
Pam

• Radio truly has become a multi-media platform,
  incorporating on-air, online, video, mobile and
  grass roots elements
• Advertisers are looking to hit all of those touch
  points
•  
• We, as broadcasters, have to evolve with these
  technologies too and learn how to best utilize
  them

81
Lindsay

• Down economy
• Keeping content fresh
• Deliver results
• Demand for video
• Advertising messages for clients that interest
  listeners

82
Brian
83
Questions