European Stateofthe Art Mobility Management

1
European State-of-the Art Mobility Management

• EPOMM Action Plan and Strategy

Hans Kramer and Karl-Heinz Posch
2
THE FUTURE AND MOBILITY MANAGEMENT

• Workshop on the State of the Art
• 10 countries in Europe
• 4 research topics in the MAX project (over 300
  cases, databases, methodologies etc. analysed)
• Workshop content where are we, what should we
  do, where should we go, how can MM develop
• Strategy, EPOMM and ECOMM, Research Agenda,
  Challenges

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
3
MM SHOULD BE MOVING

• From Infant to MATURE
• From Unknown to WELL KNOWN
• From Unaccepted to ACCEPTED
• From Sideline to CENTRAL PLAYER
• From Not Consulted to INVITED CONSULTANT
• From Isolated Themes and Topics to INTEGRATED MM
• From Tools and Instruments to SUCCESSFULL
  EFFECTS

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
4
REALISING THE POTENTIAL of MM

• MM has grown up from Content (What) to Act
  (How)!
• MM has a huge potential (if there is a systematic
  approach)
• MM can be an essential and indispensable part of
  Sustainable Urban Transport
• MM should be integrated in European Policy and
  all EU Member State Countrys sustainable
  transport policies (Transport Green Paper and
  White Book, National Transport, Spatial Planning
  and Environment Plans)

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
5
STRATEGY

• MM will be more adopted and accepted if we
• Integrate MM with other policies create
  synergies MM and PT need each other, MM and
  cycling, MM and planning etc. etc. (as Whitelegg
  said and as practises here in Lund with
  LundaMaTs)
• Accordingly widen our context and scope
• Widen our philosophical approach kind of
  thinking, kind of acting, kind of action also
  accepting car driving as integral part of society
• Put more attention on doing realisation of
  plans, also on a large scale, not only writing
  sophisticated handbooks
• Put co-operation at the centre between
  authorities, between public and private sector,
  between private partners
• Are prepared to be committed, be aware of
  opportunities
• Make the Cost and Benefits of MM very clear (in
  Euros!)

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
6
STRATEGY

• MM will be more adopted and accepted if we
• Do not feel and behave as softies, working on
  the fringe of the transport policy
• Are not missionary, but self-confident and self
  conscious
• Are aware that we are a niche, but we can be a
  mature part of sustainable transport policy
• Think global, act (sub)local and regional,
  marketed regional, national outside our own MM
  world.
• Communicate, communicate, communicate (open
  debate)
• Make the message simpleMM is the organisation
  of SMART and Sustainable Travel
• And Above allThe Customer has to be the central
  focus, the customers looks for the benefit in
  terms of comfort, Euros, good feelings or
  avoidance of bad feelings

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
7
European Union

• Green Book - Message
• MM has huge potential
• MM is the process approach within transport and
  environment policy which can contribute on local
  and regional scale to successful sustainable
  policy
• MM has a full tool box of instruments
• MM can be successful if the framework conditions
  are right (fiscal, legal)
• MM has evident effects
• MM need extra and fundamental research (cost,
  benefit, process)
• We have time until 5 June!

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
8
EPOMM HAS GROWN UP

• EPOMM is a European wide platform for MM action,
  strategies, policy, network, research, agenda
  setting etc.
• EPOMM has a yearly high standard conference
  ECOMM
• EPOMM will steadily increase the number of member
  countries
• EPOMM has a strong network of policy makers,
  researchers, practioners
• EPOMM wil play a key and coordinating role in
  defining MM / Sustainable Research
• EPOMM Website is the central link to all
  information in Europe on MM (including all
  EU-projects and national research results)

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
9
EUROPE AND MEMBERSHIP

• 2007-2009 Action EPOMM Board and Management
• European Commission
• European Parliament
• Co-operation with ECTRI, AET, Eurocities, Polis,
  UITP and other partners,ERA NET TRANSPORT
• 2007-2008
• From 5 to 10 members (to 20 in 2010)
• MM Network 150 à 250 Key Persons around Europe
  (mix researchers (universities, consultants),
  policy makers, practioners)
• At least in 2010
• EPOMM Bureau in Brussels with 100 paid Manager
  and Secretariat

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
10
RESEARCH AGENDA

• 2007-2009 Action EPOMM Board and Management
• Co-ordination of European MM Research
• MAX, Optimum2, ASTUTE, PIMMs, COMMERCE etc. are
  welcome and fully needed, but they need to
  integrate much more
• New research should be co-ordinated, quality
  controlled and disseminated through EPOMM and
  ECOMM
• We should achieve a comprehensive European MM
  Research Agenda, in which all networks are linked
  through EPOMM
• Results should be presented at EPOMM website,
  ECOMM, and the National Websites and National
  Networks

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
11
The Way To the Research Agenda
RESEARCH AGENDA

• 2007
• Inviting a Task Force to draft a Research and
  Policy Agenda
• 2007-2008
• Presenting the Agenda to EU-institutions
• Structuring and Defining Research Programme
  Agenda for Europe
• Preliminary topics
• MM and the contribution to sustainable urban
  mobility
• MM Costs and Benefit (Including Methodology)
• MM supporting Framework conditions (fiscal and
  legal)
• MM and spatial planning
• MM and congestion reduction
• MM and Mobility Governance
• MM and the private sector commercial MM

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
12
ECOMM

• ECOMM needs to be upgraded and professionalised
• More innovative and creative, more new products,
  services.
• More debate
• More scientific
• Relations to other conferences (Civitas Forum,
  UITP, AET)
• EU Research projects presentations MM as part of
  Sustain Transport (White Book Europe)
• New best practises (not earlier presented
  internationally elsewhere)
• Introduction of a European MM Award
• IPC mix of scientific and policy makers, quality
  and content of papers more thoroughly scrutinised
  invitations of key speakers also for workshops
  

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund
13
CHALLENGES

• Act
• Be ambitious
• PT and the Car Industry are friends with the same
  policy goals
• The car is not the enemy
• MM is positive, sexy, worth while
• We need to integrate MM in European and national
  policies
• Private sector involved

Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund