TECHNOLOGY TRANSFORMATION SEMINAR

1
TECHNOLOGY TRANSFORMATION SEMINAR ACCESS1513
PREPAID INTERNET CARD-ITS IMPACT ON ICT
DEVELOPMENT Resource Person Chris
Quartey23RD MARCH, 2006Ghana-India Kofi Annan
Centre of Excellence in ICT

2
AGENDA

• BACKGROUND
• ICT FOR DEVELOPMENT
• ACCESS TO INTERNET
• BARRIERS
• SOLUTION
• SUCCESS STORY
• Q A

3
BACKGROUND

• GOVERNMENT ICT POLICY
• ICT can be used as the engine for accelerated
  growth development in both urban and rural
  areas, (as in some developed and developing
  economies)
• this is possible in Ghana if ICT is fully
  utilized.

4
ICT FOR DEVELOPMENT

• Bridging the gap between rural and urban areas,
• Enhancement of national integration,
• Dissemination of development information
  particularly on health, agriculture, environment
  and local government to rural communities,
• supporting economic activities,
• education,
• Providing HIV/AIDS, bird flu etc public
  sensitization Information

5
ACCESS TO INTERNET

• DIAL UP INTERNET ACCESS- use of phone lines
• ADSL (broadband), simultaneous browsing use of
  phone lines.
• Wireless broadband
• Gets more expensive as the bandwidth broadens

6
BARRIERS TO MASSES

• Cost of Bandwidth / equipment
• Payment of Monthly subscription (quoted in
  dollars), in most cases not affordable to many
  individuals
• Cost of PCs (all encouraged to invest in PCs just
  like any other asset we acquire)
• Supply and Availability of phone lines
• Cost of using telephone
• Payment of setup charges.
• How do we therefore make internet access easily
  available and affordable for the broad masses of
  our population?

7
SOLUTION

• PREPAID DIALUP INTERNET ACCESS CARDS
• Dial up is can be more affordable to most people.
• GT Phone line network is country wide and still
  expanding. More people can have access to phone
  lines eventually.
• GT Charges on phone for internet/data calls are
  only 75 per minute compared to voice calls 500
  per minute
• Prepaid Internet cards do not require the payment
  of monthly subscription fees to any ISP
• You pay for what you use.

8
What is a Prepaid Dial up Internet access card?

• Card used to enable one access or browse the
  internet.
• No payment of monthly subscription fee, or
  installation charges to an ISP.
• What do you need to use the card?
• Pc or Laptop with modem
• Ghana Telecom phone line

9
PREPAID DIAL UP INTERNET CARDS ON THE MARKET

• - Access1513 - 50,000 for 10 hours
• Click by NCS - 100,000 for 10 hours
• Busy Internet - 120,000 for 10 hours
• Web4africa - 85,000 for 10 hours

10

SUCCESS STORY

• GLOBAL ACCESS NETAFRIQUE
• ACCESS1513 PREPAID INTERNET CARD

11
CARDS FEATURES

• Paper Laminated card
• Scratch username and Password.
• Digital Access Number
• Website to Check user account balance
• Customer service numbers
• Serial number
• Expiration date indicated
• Price and number of hours

12
QUALITY OF SERVICE

• A dedicated 24hour customer hotline
• Ghana Telecom DIGITAL number 1513
• Convenience of purchase since the cards are
  available nationwide and 7 days a week at
  selected retail outlets
• Handbill with Internet Account set up
  instructions for each card purchased. Very easy
  to use
• The Customer can check his account balance and
  also see an activity log at a website.
  www.access1513.com

13
BENEFITS

• No monthly subscription fee
• You pay only for what you use and make savings.
• You are able to budget for the month
• Control your expenses
• Price of Card is affordable. 50,000 for 10 hrs
• No expiry date. (other cards have expiry dates)
• No installation charges
• You can browse the Internet in the privacy of
  your home or office at your convenience.
• Usage of GT phone is Free from midnight to 6am

14
TARGET MARKET

• IN THE HOME OR OFFICE
• WORKERS
• YOUTH
• STUDENTS
• BUSINESS PEOPLE
• THE FAMILY
• TOURISTS ON SHORT STAY
• AS A GIFT ITEM
• EVERYONE- MASSES

15
THE MISSION

• TO MAKE INTERNET BROWSING AFFORDABLE AND EASILY
  AVAILABLE TO ALL WHO LIVE IN TOWNS OR COMMUNITIES
  WHERE RADIO OR FIXED GT TELEPHONE FACILITIES ARE
  AVAILABLE.

16
THANK YOU
17

• Q A