The magic is in the mix

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Live your life. Create your destiny.
The magic is in the mix
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Mixing it up with the best

• No man (or medium) is perfect or an island
• Variety is the spice of life
• Money makes the world go round
• Money is not everything

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Ingredients

• Staff 2 500 1 500
• Students 50 000
• Eight campuses
• Pretoria/Soshanguve/Ga-Rankuwa
• Polokwane/eMalahleni/Nelspruit

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Draw up the menu

• e-TUTor
• TUTor
• Heita

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Timeline

• 30 July Unions give 48-hours strike notice
• 2 Aug Picketing starts
• 6 Aug Strike enters 2nd week/Lectures
• suspended
• 8 Aug Public holiday
• 9 Aug TUT holiday

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Timeline

• 13 Aug Strike enters 3rd week/Students join
  in/Court order against Nehawu
• 15 Aug Unions sign settlement
• 16 Aug Strikers return to work
• 20 Aug Lectures resume

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Target audiences

• Minister Department of Education
• Council
• Media general public
• Broad Management Forum
• Striking staff
• Non-striking staff
• Central SRC other student leaders
• Students
• Parents other stakeholders

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Objectives

• Get TUTs point of view across
• Minimise negative media coverage
• Effectively reach all stakeholder groups
• Minimise participation in the strike
• Get staff progressively back to work
• Keep students out of the strike

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Media channels

• EMC meetings at 0730 daily
• Daily updates on media coverage
• Regular briefings to BMF
• Daily briefings to CSRS student leaders
• Briefing and e-mail updates to Council
• Personal briefing to Minister
• Media briefing
• Media releases (at least once daily)
• Responses to media enquiries (200)

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Media channels

• Paid advertorials in newspapers
• Newsflashes on electronic newsletter
• Printed flyers
• Switchboard updates
• SMS messages to BMF
• SMS messages to staff
• SMS messages to students

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The recipe

• Proactive
• Taking calculated risks
• Factual messages
• Non-combative
• Constant analysis
• Part of the engine room
• Lean and mean
• Professionalism and teamwork
• Fast and furious
• Masters of the airwaves

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Simply SMS

• 159 characters, including spaces
• 30 000/50 000
• 2 000/2 500

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SMS Students

• TUT apologises for any inconvenience the strike
  is causing. We are trying to maintain service
  levels. Please continue to report for classes.
• TUT is working hard to end the strike. You will
  be updated on progress regularly. Catch-up plans
  will be negotiated as part of the settlement.
• Negotiations with the staff unions are continuing
  today. Central SRC is calling on all parties to
  work together to end the strike ASAP.

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SMS Students
TUT lectures have been suspended from Monday, 6
August, till Wednesday, 8 August, due to the
strike. All other facilities remain open. TUT
strike No final agreement between management and
unions. Classes remain suspended until further
notice. TUT strike update Classes remain
suspended. Negotiations to continue tomorrow, 15
August.
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SMS Students
TUT strike is over. However, classes remain
suspended until calm has been restored on campus.
Further update to follow tomorrow, 16
August. TUT update Lectures will resume on
Monday, 20 August. Details of recovery plan to
follow. Welcome back to TUT. Get detail on
recovery plan from your lecturers. Check Website
for changes in exam dates. Contact HoD if you
have any problems.
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SMS Staff
Lectures have been suspended from Monday, 6
August, till Wednesday, 8 August however, all
non-striking staff should continue to report for
duty. The unions have refused to move on their
minimum demand of a minimum 7,5 increase or to
discuss any of the other substantive issues TUT
tabled. Urgent Interim Court Order granted
against Nehawu. Full Order posted on e-TUTor and
notice boards. Those not party to the strike, pls
ignore this sms.
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Outcomes

• Fair settlement
• Fundamentals addressed
• Student participation late low
• New technologies mastered
• Emotions managed
• Factual messages got across
• All stakeholders effectively reached
• Damage largely controlled in the media
• Credibility gained with management and unions
• Total cost of campaign R500 000

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Live your life. Create your destiny.
Fin