South Green Foyer

1
South Green Foyer

• Presented By
• Andy Berardi
• Patricia Orazen
• Timmy Seggerson
• Matt Seymour
• Joel Stewart
• Sarah Stuczynski
• Matt Urbanic

2
Products and Services

• Entertainment
• Large screen television
• Comfortable furniture
• Arcade games
• Foosball, Pool, Ping-Ping, Air Hockey
• Free of charge to students
• Food
• Grilled sandwiches
• Chips
• Drinks

3
Positioning

• High quality furnishings
• Couches, chairs, coffee tables
• Large Televisions
• Convenient Location
• Inexpensive Food
• Good quality
• Inexpensive products

4
Pricing

• Food will be the only cost to the students, and
  food will be priced lower than Uptown restaurants
• Will accept credit from meal plan
• Avg. Costs
• Sandwich 2.00 - 2.50
• Drinks 1.00
• Chips .50

5
Target Market

• Students living on South and East Green
• Under 21
• Use Ohio University Meal Plan

6
Marketing Objectives

• To become the premier late-night eatery and
  entertainment location for the students of South
  and East Greens.
• To decrease underage drinking of our target
  market by 10.
• To draw a quarterly attendance near 5000.
• To be economically self sustained.

7
Communication Objectives

• Create 100 awareness among target audience.
• Obtain trial by 65 of target audience within
  first quarter of operation.
• Create positive attitude toward product from 55
  of target audience.
• Develop regular attendance at Foyer from 40 of
  target audience.

8
SWOT AnalysisStrengths and Weaknesses

• Strengths
• Low cost
• Comfortable
• Convenient
• Weaknesses
• Similar to Baker
• Furniture replacements
• Loud

9
SWOT AnalysisOpportunities and Threats

• Opportunities
• Only common area below college green
• Late night food options and gathering place
• Threats
• Arrival of the new student center
• Students leaving the area to go uptown

10
Competition

• Majority of competition will take place nights
  and weekends
• Uptown
• Coffee shops, Bars, Restaurants
• Baker Center
• Similar to the Foyer
• Great entertainment
• House Party
• Close location
• Allowance of underage drinking

11
Financial Analysis

• START-UP COSTS
• Television 3,000
• Speaker System 5,000
• Table Top Games 1,500
• Arcades 5,000
• Furniture 8,000
• Renovations 2,000
• Total Startup 24,500

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Financial Analysis

• ADDITIONAL COSTS
• Employee Salaries - 23,166
• Expenses based upon
• Approx. 117 man hours per week
• Open 33 Weeks per year
• Hours
• Sun-Wed 12PM 12AM
• Thurs-Sat 12PM - 3AM
• One to two workers per shift
• 6.00 per hour

13
Promotions

• Flyers in Dining Halls and Dorms
• Direct Mailings
• OU Movie Channel Advertisements
• Consumer-Oriented Sales Promotion
• RAs provided information to encourage their
  residents use
• Article in The Post
• Grand Opening Celebration
• Free Food and Entertainment

14
Questions?