The changing paradigm: ScienceDirect usage of nonsubscribed journal articles

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The changing paradigm ScienceDirect usage of
non-subscribed journal articles
CONCERT 2000

• Chris Kluiters
• Managing Director
• Elsevier Science
• Asia Pacific
• c.kluiters_at_elsevier.com.sg

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The New Elsevier

• No more dramatic price swings
• Price increase caps in billing currencies
• Reasonably priced electronic charges to encourage
  full use and available of information
• Access to non-subscribed information
• As the largest and most visible STM publisher we
  feel an obligation to ensure good value for your
  money
• Archiving commitments
• Future entitlements
• Maintenance
• Acceptable 3rd parties

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Library Needs

• Choosing the right product and service level
• Local or remote service
• Electronic delivery - with or without print
• Disclosure tools (A I Databases)
• Additional content, additional years of data
• Predictable budgetary exposure and flexibility
  to choose
• Paying the right price to reflect value
  delivered. Consider factors such as
• Type and size of institution (coupled with
  existing spending)
• Amount of usage as compared to peers (benchmark)
• Price/performance

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Usage

• For some customers the result can be dramatic
  (total cost of less than 3 per article).
  Marginal costs can go under 1 per article.
• Per use costs can be expected to decrease even
  further
• Personalization features
• Result is win-win for customer, user, publisher,
  author

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ES Approach

• To achieve price/performance leadership we
  envision
• Broader product lines and/or subset products for
  specific segments. More options and choices.
• Biomedical, Engineering, Physics, and more!
• Addition/Linking of other material
• Secondary databases, reference works - all with
  references to full text of journal articles
• Links between internal and external documents
• Link between library management system and
  journal titles within SD and/or SDOS
• Better Service Levels
• Enhancements to user functionality
• Usage reporting

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OhioLink Experience

• State wide central site for access, archiving,
  integration and one-stop information mall
• Group wide commitment to publisher at more
  stable, sustainable economic path
• Expanded title accesses to all institutes at
  below what would be spent by as individuals

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SourceOhioLink
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Source OhioLink
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Source OhioLink
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PEAK Experience

• Pricing Electronic Access to Knowledge Experiment
• Key Learning
• 1. Value of Providing Access to entire database
  (also OhioLINK, University of Toronto)
• 2. Flexible pricing (an ability to make choices)
• Happiest participants had the generalized option
• Almost half of all use comes from journals that
  were previously not subscribed to in paper
• A way to meet needs of under-served user segments
• Negatives of generalized option
• High cost solution (selling, educating, managing
  entitlements)
• Cherry picking
• Same benefits can be achieved in other ways

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SDOS Members in Taiwan
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Expected Curve
Source Professor Chang R.C.s presentation at
Nov, 1999 Taiwan User Meeting
E-journal Contents Usage
1997
1998
1999
2000
2001
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ScienceDirect OnSite Full-text usage in
Taiwan(June 1999 till July 2000)
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Subscribed vs. Non-subscribed Journals
Usage-based on January to July 2000 statistics
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SDOS/SD Full-text usage in the Asia Pacific
region (January till June 2000)gt 5 Million
articles downloaded
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Implications for the Future

• The role of ubiquity
• Continued value revolution for our customers
• A little more buys a huge amount
• Investment approach rather than cost approach
• Greater satisfaction levels resulting from
  delivering the right product at the right price
• Win-Win scenarios
• Remaining questions - What are users doing with
  the information that they access? Who exactly are
  these users? What value is placed on what
  functionality and content?