Building a business

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Building a business during a recession John
Paleomylites
2
Experience

• Trustbase Limited
• BeatThatQuote.com

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Who are beatthatQuote.com?

• The fastest growing UK Financial Services
  Aggregator - (Nielsen)
• Multi award-winning business
• The UKs fastest growing privately owned company
  (PwC)
• UKs fastest growing website in 2007 - (Nielsen)
• A top 100 UK website by UVs (Comscore)
• The only UK aggregator focused on partner
  distribution

4
Where are we now?
Over 500 contracted websites
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What makes an entrepreneur?

• Nature
• or
• Nurture?

Self belief Do you think your boss is an
idiot? Appetite for risk Never take no for
an answer? Action orientated Arrogant Desire
for independence autonomy
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What makes an entrepreneur?

• or
• Nurture?

Know your market Know your competition Rigorous
prep Research Know your numbers
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• A useful way to view
• your business

8
Where are the risks?

• People
• Management risk
• Innovation
• Product risk
• Know your business
• Market risk
• Money
• Capital risk

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• Top tips to survive a downturn

Resilience not delusion Be prudent not
cheap Continuous assessment to understand your
business Cut operating costs not marketing
costs Re-negotiate marketing agreements to
CPA Concentrate on ROI Re-budget in light of new
circumstances live within your means
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• Thank you