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MagneGas Israel, Ltd.

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Title: MagneGas Israel, Ltd.


1
MagneGas Israel, Ltd.
  • Business Plan

2
Mission Statement
  • It is our goal and mission to be the leading
    provider of environmental clean-up services to
    municipalities, farms industries in Israel who
    produce over 450 million 14 million cubic
    meters per year respectively of liquid waste.
  • With this large feedstock of waste liquids and
    our proprietary technology, we intend to be the
    leading supplier of green energy (MagneGasTM) to
    replace the current system of fossil fuels as
    well as to be the leading supplier of irrigation
    water to Israeli agriculture.

3
Mission Statement Cont.
  • Another goal of the company is to have MagneGasTM
    as the leading replacement fuel for the over 2
    million vehicles in Israel which produce a large
    percentage of the air pollution. The combustion
    of MagneGas does not only not pollute, but
    releases 15 oxygen into the atmosphere thereby
    reversing the damage done to the environment and
    qualifying the company for hundreds of millions
    of in emissions trading credits under Kyoto
    protocol.

4
Mission Statement Cont.
  • In addition, it will be the goal of the company
    to have MagneGas used as an additive to Israel
    Electric Companys coal burning power plants
    which produce 50 of Israels electric power and
    contributes to a large percentage of the air
    pollution. The use of MagneGas as an additive in
    coal burning power plants can reduce emissions by
    80-90 as well as double the combustion
    efficiency of the coal thus requiring less coal
    and as a result increasing bottom line profits,
    and in addition, would also qualify for emissions
    trading credits under Kyoto.
  • Lastly and most importantly, it is the goal of
    the company to bring energy independence to
    Israel in the next 10 years.

5
The Team
  • President/CEO- Prof. Pinchas Mandell
  • Vice-President- Carmen Mandell
  • Prof. Ruggero Santilli
  • Carmel Naftali, Advocate

6
Market Summary
  • The market for our technology is broken down into
    2 segments
  • Environmental Clean-Up Services
  • Energy Markets. Sale of MagneGas Hydrogen

7
Market Summary Cont.
  • Environmental Clean-Up Services
  • The environmental services market is broken down
    into two sectors.
  • 1. Municipal/Farm sewage liquid waste which
    exists in quantities of 450 million cubic meters
    per year with a current cost of 0.64 for every
    cubic meter of sewage treated. Income from this
    sector for the company at 0.50 per cubic meter
    represents an annual income potential of
    225.5 million USD with an additional income from
    the sale of 428 million cubic meters of
    irrigation water rich in organic fertilizer for
    agricultural use at a price of 0.20 per
    cubic meter for an additional annual income of
    85.6 million USD for a total annual income from
    this sector of 311.1 million USD
  • 2. Industrial toxic liquid waste which exists in
    quantities of 14 million cubic meters annually at
    an average price of 180-400 USD per cubic
    meter currently being paid for the disposal of
    same. Potential annual income from this sector
    for our company at a price of 350 USD for every
    cubic meter of toxic liquid waste eliminated
    represents a total annual income potential of
    4.9 billion USD.

8
Market Summary Cont.
  • Energy Markets
  • The energy market is comprised of 4 major
    sectors
  • Vehicles
  • Production of Electricity
  • Natural Gas for domestic cooking, heating, and
    small industry.
  • Hydrogen

9
Market Summary Cont.
  • Vehicles
  • There are approximately 2 million vehicles in
    Israel to date representing 35 of the total
    energy consumption in Israel. This market
    represents a potential annual income of 3.84
    billion. This is based on the assumption of an
    average of 8 refills per month per vehicle with
    an average of 40 cubic meters per refill at a
    cost of 20 USD.
  • Production of electricity
  • Israel Electric Company (IEC) currently has
    a production capacity of 9.1 Gigawatts with an
    average cost of production of 0.03 per kilowatt
    hour with an annual cost to IEC of 2.3 billion
    USD. The market demand for electricity is
    currently doubling every 10 years.
  • Natural Gas for Domestic Cooking, Heating, and
    small industry
  • Household small industry in Israel
    consume approximately 390 million cubic meters of
    natural gas annually with an average cost to the
    consumer of 5 USD per cubic meter for a total of
    1.95 billion USD. This market represents a
    potential annual income to our company of 975
    million based on the assumption of a 2.50 per
    cubic meter price to the consumer. Based on the
    current annual increase in demand, by the year
    2010 this market will grow to 600 million cubic
    meters per year.

10
Market Summary Cont.
  • Hydrogen
  • Hydrogen gas is a very large market sector
    in the world currently standing at 3
    trillion USD annually. It is used extensively by
    many industries including the food industry,
    petrochemical, metallic ore reduction, methanol
    production, hydrochloric acid production, metal
    cutting, and the production of fertilizer.
  • MagneGas is comprised of 50 hydrogen which
    can easily be separated by off the shelf
    technology called Pressure Swing Absorption. Our
    hydrogen is unique in that it has an energy
    density of 7.5 times more than conventional
    hydrogen and as a result can be stored and
    transported the same as natural gas. It is also
    the most cost effective means of producing
    hydrogen competing with Steam Reformation of
    natural gas or electrolysis of water.
  • Hydrogen is a global commodity whos current
    market price is 5.30 USD per cubic meter. This
    aspect allows us to further maximize profit
    potentials. Once the company has a number of
    large installations producing MagneGas we will
    decide what portion of the gas produced will be
    separated into hydrogen to be sold on the open
    global market.

11
Problems Opportunities
  • Problems
  • The problems faced by both our market sectors are
    many and include
  • Severe environmental problems leading to
    extensive and expensive legal battles fines.
    The facing of future class action law suites as a
    result of the thousands of deaths per year caused
    by health problems related to environmental
    pollution.
  • High costs of treating or eliminating liquid
    waste streams, or in some cases the complete
    inability to do so.
  • High cost of energy products (Gasoline, LPG,
    Natural Gas, Coal, Hydrogen) with no end in sight
    and only the inevitable continued increase in the
    cost of energy which in turn will result in the
    crippling of the economy because the cost of
    every product or service is directly linked to
    the energy index.
  • Complete dependence for the above energy products
    from foreign sources and the resultant political
    and strategic fall out from such complete
    dependence.

12
Problems Opportunities Cont.
  • Opportunities
  • Just as the problems are many, so are the
    opportunities created, and include the following
  • 1. The capability to completely eliminate toxic
    liquid waste produced by various industries in a
    very economical efficient manner while at the
    same time producing an environmentally friendly
    acceptable energy byproduct (MagneGas), which is
    a one for one replacement for fossil fuels as
    well as the production of great quantities of
    heat to be used for the production of
    electricity.
  • 2. The capability of effectively economically
    treating municipal/farm sewage while at the same
    time providing large quantities of irrigation
    water rich in organic fertilizer to be used by
    the agricultural sector in addition to the energy
    byproduct (MagneGas) produced in the process.
  • The capability of producing on site, and where
    needed, any quantity of gas (MagneGas) thus
    eliminating the need to transport same or to rely
    on foreign imports.
  • The capability of economically producing 99.99
    pure hydrogen from the use of the MagneGas as the
    feedstock utilizing off the shelf technology
    called Pressure Swing Absorption. This activity
    will provide a very lucrative profit center for
    the company.
  • To eventually eliminate air pollution by
    replacing current fossil fuels with MagneGas and
    as a direct result qualifying for emissions
    trading credits under Kyoto Protocol providing an
    additional very lucrative profit center for the
    company.

13
Business Concept
  • The business model is based on the technology
    born from the work of Prof. Ruggero Santilli and
    his discovery of a new field of physics
    chemistry called Hadronic Physics Chemistry
    being a super-set of quantum mechanics for which
    he has been nominated since 1985 to present for
    the Nobel Prize in Physics Chemistry.
  • The business model has 5 profit centers
  • Fees for environmental clean-up services.
  • The sale of the MagneGas byproduct as a one to
    one replacement for fossil fuels.
  • The sale of Irrigation water to the agricultural
    sector.
  • The sale of Hydrogen to industry.
  • Income from emissions trading credits under Kyoto
    Protocol.

14
Competition
  • The competition in regard to the environmental
    services which we will provide includes
  • 1. Municipal/Farm sewage treatment utilizing
    technology which is over 50 years old consists of
    the following
  • Mechanical treatment
  • Influx
  • Removal of large objects
  • Removal of sand
  • Pre-precipitation
  • Biological treatment
  • High-charged and low-charged purification systems
  • Oxidation bed (oxidizing bed)
  • Aerated systems
  • Post precipitation
  • Effluent
  • Chemical treatment (this step is usually combined
    with settling and other processes to remove
    solids, such as filtration. The combination is
    referred to in the US as physical-chemical
    treatment. It is rarely used along with
    biological treatment.).
  • Disposal of industrial toxic liquid waste streams
    include the following
  • Underground Injection of Hazardous Waste
  • Land filling
  • Incineration

15
Competition Cont.
  • Our companys competitive advantage over
    existing methods and technologies are as follows
  • 1. A more cost effective way of treating
    municipal/farm sewage. Our technology while
    treating the sewage produces a valuable energy
    byproduct as well as a high quality irrigation
    water.
  • A more cost effective and environmentally
    acceptable way of dealing with industrial liquid
    wastes. We completely eliminate the liquid waste
    from the planet while producing a valuable energy
    product.
  • Our equipment has a very rapid return on
    investment (1.5 years or less) as apposed to
    conventional technology which never pays for
    itself and represents a constant capital
    expenditure. This is because we are paid for the
    environmental services we provide which
    completely offsets the cost of operations, while
    at the same time producing valuable byproducts
    which are a bonus.

16
Goals Objectives
  • Five-year goals
  • Installation of 500 Megawatts of Hadronic
    reactors producing 3.5 million cubic meters per
    day of MagneGas
  • 25 market share penetration for energy market.
    50 market share penetration for environmental
    services sector.
  • 4 billion USD annually in revenues with 2.5
    billion USD in annual profits.

17
Financial Plan (Projected, if required financing
is in place)
18
Resource Requirements
  • Technology requirements
  • Engineering will be required to scale up the
    Hadronic Reactors from the current 500KW size to
    reactors of 1 Megawatt, 5 Megawatt, and 10
    Megawatt sizes.
  • Personnel requirements
  • We will need to hire a few engineers in the
    following fields Mechanical, Electrical,
    Chemical.
  • Resource requirements
  • We will need to raise 5 million USD in order to
    accelerate operations which include the
    acquisition of a 150 Kilowatt reactor for our
    demo center as well as to acquire a shell company
    trading on the Israeli stock exchange in order to
    do a reverse merger so that we can raise capital
    from the public. A portion of the funds will also
    be used for salaries for essential personnel. The
    funds will also be used to acquire a 500 KW
    reactor to begin offering environmental clean-up
    services to industries with hydrocarbon liquid
    waste. The balance will be set aside to finance
    at least one pilot project for the treatment of
    municipal sewage of a medium sized town with at
    least 1,000 cubic meters per day of sewage.

19
Risks Rewards
  • Risks
  • The only risk we foresee would be the improper
    execution implementation of the business plan
    as a result of a poor management team.
  • Addressing risk
  • We will put together the finest team of people
    each with expertise experience in their
    respective fields and will constantly monitor our
    progress against milestones set by the company.
  • Rewards
  • Rewards will be realized almost from the
    beginning and will grow at an exponential rate.
    It is well within our capability to grow the
    company to become the largest provider of
    environment services as well as green energy in
    Israel with potential revenues reaching over 4
    billion USD after the first 5 years.

20
Key Issues
  • Near term
  • The conclusion and execution of our current deal
    with Israel Electric Company as well as the
    securing of 1 million USD bridge capital in
    order to take the company public on the Israeli
    Stock Exchange.
  • Long term
  • The securing of governmental support in the form
    of environmental legislation mandating the use of
    our technology by municipalities and industries.
  • The securing of contracts from all the major
    municipalities and industries in Israel.

21
Investment Opportunity
  • A 5 million USD investment in MagneGas Israel,
    Ltd. in exchange for 49 of the company shares,
    with profits being split 50/50. With a return of
    investment (ROI) of a maximum of 2 years.
  • A strategic partner with contacts and experience
    in the fields of Environmental Clean-up
    technologies and or Clean Renewable Energy
    related infrastructures is preferred but any
    qualified investor will be considered if they
    meet our requirements.
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