Telstra Technology Innovation

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Telstra Technology Innovation Products
COLLABORATIVE RESEARCH CONFERENCE 19 August 2004
Ted Pretty Group Managing Director
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Agenda

• Telstra Telstra Technology Innovation Products
  (TTIP)
• Customer Focus
• Market Trends
• Future Network Evolution
• Telstra Research Laboratories
• TRL Achievements
• Innovation Centres

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What use is knowledge if there is no
understanding ? (Stobaeus)
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TTIP Customer Experience
Voice Data Mobiles IP
Telstra Research Labs
Customer Experience Principles

• Keep it simple
• Know who I am/recognise me
• Be easy to deal with
• Communicate with me effectively

• Deliver real value to me
• Dont ever put my business at risk
• Let me see only one Telstra
• Keep your promise

ITS
Technology
The engine for profitable growth
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Our Vision
Australias leading customer grade IP based
multi-services provider
Connecting Australians to the Future
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(No Transcript)
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Future Network Evolution
Access
Core
Services
Customer
Consumer business
Softswitch and Media Gateways (VoIP)
IP Core/ Transmission/ Switching
Wireless
Smart Home (Consumer) / Smart Office (SME)
Multimedia
DSL or FTTx
Streaming Video
Smart Office (Enterprise)
Hosting
Fibre
Storage Backup
Soft Switch Technology
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The Evolution From To
To
From

• Multiple technologies
• Separate voice and data networks
• Single access
• Broadband
• Buying technology

• Common IP core
• Converged IP networks
• Multiple access
• Broader band
• Buying solutions

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Telstra Research Laboratories
Sydney
Melbourne
Launceston
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Our People Skill Base

• Telecommunications networks
• Access networks
• Mobile networks
• Internet applications
• Computing applications

• Security systems
• Development methodologies
• Human and Social Factors
• Mobile applications
• Artificial intelligence

• Approx 280 highly qualified staff
• 84 with degrees, of whom
• 20 have Ph.Ds
• 25 have Masters degrees

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Overview of TRL s RD Programme

• Client endorsed projects
• 70 to 80 of baseline work programme
• Focussed on Growth Initiatives
• Incubation projects
• Technology push projects
• Lyrebird
• Future Oriented RD projects
• Longer term or left field projects
• Investing in future technology capability
• External RD
• Augment enhance TRLs programs

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TRL Highlights SMS Ticketing

• A public SMS barcode ticketing trial is currently
  being conducted by TRL in conjunction with
  TicketMaster7 and Telstra Dome.
• Football game tickets delivered instantly via SMS

• TRL encode ticket
• send as an SMS

Buy your ticket
Display barcode at turn style scanner
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TRL Highlights FTTP- A World First !!

• Telstras (FTTP) commercial field trials in
  Queensland use an all-digital Pay TV video
  network designed by TRL.
• Conventional FTTP video designs are based on the
  delivery of a mixture of analogue and digital
  video services.
• Allows support 800 MPEG2 video channels with
  current Foxtel digital Pay TV set-top units, and
  more than halves the cost of video delivery.

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TRL Highlights Lyrebird Technologies
SMS on Fixed suite of services Uses
TRL-developed Lyrebird Speech application
development environment.
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New Innovation Centres

• North Ryde / Docklands
• Latest in technology
• PODS
• IP HOME

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Thank You
Questions ??
Ted Pretty Group Managing Director