Pothi.com

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Pothi.com
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How does publishing work?

• Publishers take care of editing, book design,
  production, sales and marketing
• Books are mass produced in batches of few
  thousands at least

Traditional Publishing
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How does publishing work?

• Suitable for books with a wide target audience
• Less work for author (and also less control on
  pricing, production and even content)

Traditional Publishing
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Problems?

• Publishers control what gets published
• Total Time to market is High ( 1 year)
• Very little direct interaction between readers
  and authors

Traditional Publishing
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What is self publishing?
Self Publishing puts authors back in control
Self Publishing
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What is self publishing?
Author

• Decides what gets published and in what format?
• Retails full control over his/her work
• Gets to Interact directly with his/her readers

Self Publishing
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What is self publishing?
Wow ! So what's the catch?
Self Publishing
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What is self publishing?
There is no catch really But some challenges
Self Publishing
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What is self publishing?
Responsibility of editing and book design is now
on author
You can hire 3rd party service providers for a
nominal one time charge
Self Publishing
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What is self publishing?
Authors have to get involved in marketing and
promoting the book
Same is true for traditional publishing today
Self Publishing
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What is self publishing?
Hmm.. but what about production? Who pays for
that?
Self Publishing
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What is self publishing?
Nobody!
At Pothi.com, all books are produced on demand,
using digital printing. Which means no upfront
cost for you and for us!
Self Publishing
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Print on demand
Traditional Books
POD Books
Book is created
Book is created
Book is listed in online stores
One batch of n copies printed
Reader orders
Books sent to stores
Book is produced and shipped
Readers Buy
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PRINT ON DEMAND
Apart from removing the initial investment, POD
opens up a host of new opportunities
Write books for a niche audience (Computer Books
in Indian Languages)?
Update content regularly (Travel books)?
Personalize content for readers (Large fonts)?
Offer smaller chunks of content (one story at a
time)?
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Self Publish with US
Price of a book is calculated as
Production Cost 2earnings specified by you2

1. This is one example scenario of how to prepare
   your book. There would be many other options for
   these.
2. This assumes that our margin is same as your
   margin. This is tentative and may change. Taxes,
   shipping and other charges would be extra

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Self Publish with us
Free tutorials are available for these and other
useful tools on our website
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More information
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Contact us

• Need More Information?
• Want to Self Publish Right away?
• Need Help?
• Reach us at writer_at_pothi.com

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Who are we?