Decell Presentation

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Infrastructure-Free Real-Time Traffic Data
Collection
Dr. Dror Lapidot Decell Technologies Ltd.
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The Problem

• Congested roads
• Traffic jams
• Time wasted
• Money lost

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The Solution

• Decells AutoRoute-1
• Software-based solution that
• converts cellular information into real-time
  road traffic data
• Provides personalized Route Guidance service to
  each individual driver.

4
AutoRoute-1

• Commercially implemented
• Proven and credible solution
• Worldwide patents

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Current / classical Solutions

• Video Cameras along highways
• Sensors and Loop detectors
• Aerial observatory
• All are very expensive and therefore cannot
  enable full coverage

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Decell Solution

• Converts real-time raw data of mobile operators
  into real-time traffic information
• Pairs of passive Cell-ID probes of millions of
  anonymous users, part of them are drivers
• Avarage calculation along each road segment
• Noises e.g. pedestrians minimizing error
• Coverage Main urban roads and Inter-City roads

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Recognized Solution

• The 2003 European IST Prize awarded by the
  European Commission
• The 2001 Wall Street Journal Prize (Bronze Medal
  overall Gold medal in the wireless field)

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System Architecture
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Systems Core Services

• Route Guidance provides every driver with the
  quickest route(s) to destination
• Approximated Travel Time (ATT) information

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Advantages

• Converts real-time data genertated anyhow by
  mobile network (e.g data containing cell-ID of
  all mobile users) into Approximated Travel Time
  along the roads
• Infrastructure free solution No need for
  cumbersome and expensive systems like video
  cameras or sensors along roads
• Easy incorporation of any other traffic
  information sources

• Very cost effective implementation - few servers
  for entire Italy
• Completely Passive system no overload on the
  mobile network

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The End-User Experience

• IVR (voice) Based Route Guidance Service
• The driver calls the system (e.g. ACI)
  specifying his destination and receiving the
  recommended quickest route(s) through IVR
  (voice).
• The driver uses only his very standard mobile
  phone.
• Since the service is provided through voice,
  there is no need for any screen or console.
• Safety

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Route guidance service
Office, Destination 2
Mountain pass
Home, Destination 1
Seashore Highway
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Route guidance service