Effective. Efficient. FarmerDriven: International Marketing

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Effective. Efficient. Farmer-Driven
International Marketing

• Checkoff-funded WISHH program utilizes U.S.
  soybeans to provide food aid
• Preferred Customer Program promotes
  high-quality U.S. soybean meal
• U.S. soybean meal exports increase 7

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Effective. Efficient. Farmer-Driven Domestic
Marketing

• Biodiesel
• Defense Energy Support Center to purchase 1.5
  million gallons of B20
• for military and civilian agencies at 17
  government sites, including NASA and National
  Park Service
• Over 100 government, utility and transit fleets
  now use biodiesel

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Effective. Efficient. Farmer-Driven Domestic
Marketing

• Soyfoods
• Results of Consumer Health Tracking study
  - 39 percent of consumers are aware of
  the specific health benefits of soy
• Soyfood use increasing - Now 3 billion in
  sales

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Effective. Efficient. Farmer-Driven New Uses

• Checkoff Commercializes 18 New Soy Industrial
  Products in 2001
• John Deere introduces combines with panels made
  from soy
• Checkoff facilitated consortium receives
  1.2 million grant to develop new industrial uses

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Effective. Efficient. Farmer-Driven Production

• Better Bean Initiative (BBI) Update
• Technology donations from Monsanto Company
• First BBI variety harvested in North
  Carolina
• Currently undergoing functionality testing
• Checkoff-funded precision agriculture project
  leverages 5 million in additional research

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Soy Health Claim

• Checkoff funded the research of soy health
  benefits
• 1999 FDA granted soy health claim
• Claim was that soy is a very healthy food!
• Soybean utilization in soyfoods estimated to
  reach 66 million bushels by 2005

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Biodiesel

• The checkoff funded performance and
  health-effects research
• Public pumps now offering biodiesel blends
• This year sales could top 20 million gallons

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Soy Ink Promotion

• Ten years ago, no newspapers used soy ink
• Now, 90 of daily newspapers use
• Checkoff supports the National Soy Ink
  Information Center
• Japan has 1,700 registered users

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Soy Carpet Backing

• SoyOyl is a soy polyol
• Used in furniture, truck-bedliner, insulation
• Soybean oil can replace up to 1/2 polyol in
  carpet
• 1.9 billion sq. yards carpet produced annually

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Biotechnology Education

• Work closely with ASA
• LibertyLink kept off market until approved
• 2/3 U.S. soybean crop improved through biotech
• Exports still standing strong

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Production Research

• Improve quality, efficiency and profit potential
• Drought-tolerant breeding lines and
  SCN-resistant varieties