I. Global impact of McDn

1

• I. Global impact of McDn
• a.The cultural imperialism lies not in the
  expansion of McDonalds but in indigenous clones
• b.Fundamentalist movements (Jihads according to
  Barber) develop as extreme McDn takes over
  (challenge to the McDn incursion)
• Jose Bove, anti-WTO and the pro local producer

2

• I. Challenges to the McDn premise
• a.Postindustrialism and Post-fordism
•        i.      Service centered economy will
  produce creative workers and customized work?
•       ii.      Yes and no, greater
  differentiation forces companies to coopt
  anything exotic and replicate it (flexible
  production)
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3

• a.Postmodernism and Postmodernity
•   i.      Less rational, less rigid
•    ii.      Harveys time-space compression
  argues that aspects of postmodernity represent
  the longest arm of McDonaldization
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4

• i.   Jamesons Postmodernity
• 1. late capitalism globalization
• 2. simulation and superficiality
• 3. waning of emotion
• -intensities replace emotion
• 4.  loss of historicity

5

• I.  Future of McDonaldization
• a. McDing the irrational
• Niche Mcdn and sneakerization