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Communicating Development Results

• Ministery of Foreign Affairs/ Development
  Cooperation
• The Netherlands

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Start 2000 - 2003

• Active research for results, because
• demand of the public (tax money)
• growing scepticism
• Action special enclosure in magazine IS

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Start 2000 - 2003

• Lessons
• Hard to find good results
• mainly input results
• or process information
• Publishing a special issue is risky
• is this all?
• better incorporate results in normal
  communication

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Scaling-up 2001 - 2003

• Start more structural search
• by DG instead of communication department
• stories civil servants were proud of
• reviewed by communication and policy advisors
• two years 100 results
• edited by journalist in special format
• database on intranet

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New policy result-driven2003

• New minister, new policy paper
  Mutual Interests - Mutual Responsibilities
• Central position MDGs
• Result-driven
• new appraisal system and assessment frame work
• five priority sectors, specify contribution to
  MDGs

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Actions 2004 - 2005

• 2004 MDG 8 report contribution of the
  Netherlands on MDG 8
• 2005 foundation Effectiveness and Quality
  Department

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Report Results in Development2005

• Results of bilateral aid in 2004
• 36 partner countries
• 5 priority sectors education, environment,
  water, HIV/Aids, reproductive health
• Cross cutting theme Good Governance

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Report Results in Development2005

• Three key questions
• input of the Netherlands in the sectors
• output/outcome of donors, governements and
  partners
• impact results on the long term and contribution
  to the MDGs

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Report Results in Development2005

• Methodological problem
• input, output, impact form result chain
• however, relationship can not be shown
• impossible to know impact of each Dutch euro

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Communication strategy report2005 - 2006

• Message
• results in the different sectors in 36 countries
• methodological problem managing expectations
• Sent to parliament, press release, website
• Sent to 600 sakeholders
• Public information brochure and credit/visiting
  card
• Expert meetings
• professionals civil society, knowledge centres
• OECD/DAC working group

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Lessons learnt

• Lesson 1 Involve management and policy makers
• Lesson 2 Define goals clearly and beforehand
• Lesson 3 Anecdotal results are important but not
  enough
• Lesson 4 Dont present results isolated
• Lesson 5 Be transparant and honest. Manage
  expectations
• Lesson 6 Hoisting flags is not necessary

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New report Results in Development2007

• Autumn 2006 new MDG 8 report, including input
  civil society
• Summer 2007 new report Results in Development
• bilateral and multilateral aid in 2005
• from start on input from Quality and
  Communication department

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