Trek Overview Part II The Journey Begins

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Trek Overview Part II(The Journey Begins)
all of us need to understand the importance of
branding. We are CEOs of our own companies Me
Inc. To be in business today, our most important
job is to be head marketer for the brand called
You. Tom Peters
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TM 2 The Journey Begins(Agenda)

• Trek Guide Report
• Mitchie the Kid (the saga is completed)
• Insights from the Intro and the Bronson article
• Trek Participant Profile
• Upcoming Milestones
• Learning About Mount Career
• Internet Hype
• A Neanderthal System (Assumptions Approaches)
• Attitude Altitude Adjustments
• Drivers Wanted (Being a Career Activist)
• Trek Buddy Pairings Brand YOU
• Resume Fundamentals

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TM 2 The Journey Begins (Upcoming Milestones)

• DUE NEXT TREK MEETING
• Complete the CSMQ
• Score it yourself (must add up to 30)
• 1st Resume Draft
• See separate guidelines on the Web (10 points
  possible)
• DUE IN THREE WEEKS
• Strong Interest Inventory
• Pay at the Cashiers Office
• Take the online assessment in the CAC
• Results and interpretation on March 3

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TM 2 The Journey Begins (Internet Hype)

• THE INTERNET IS NOT THE ONLY WAY TO FIND A JOB,
  IN FACT NOT MANY PEOPLE ARE SUCCESSFUL WITH
  INTERNET SEARCHING.
• 4

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TM 2 The Journey Begins (A Neanderthal System)

• The Numbers Game
• The Assumption
• Go after KNOWN VACANCIES
• 3 Approaches
• Resumes - sending them out or posting them
• Ads - answering newspaper ads or job postings
• Employment Agencies

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TM 2 The Journey Begins (Typical Hunting
Approaches)

• Typical Employer
• Hire from within
• Hire someone who offers proof (Referrals or
  Evidence)
• Use a search firm (higher-level employees)
• Use an employment agency (entry-level employees)
• Hire based upon job hunters resumes
• Place ads in the newspaper or on the Internet
• Typical Job Hunter
• Works in the opposite direction
• Starts with ads and resumes
• Continues up through the list

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TM 2 The Journey Begins (Assumptions
Approaches)

• Fundamental Truths
• Jobs are out there waiting to be filled (or
  created)
• Finding these jobs depends on your job-search
  method
• If youre coming up empty, change your method
• Worst Ways
• Internet (1-10)
• Send resumes (7)
• Professional Pubs. (7)
• Newspaper ads (5-24)
• Agencies (5-24)
• Three Steps of the Creative Approach
• Decide what you have to offer
• Decide where you want to offer it
• Learn how to go after it

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TM 2 The Journey Begins (Attitude Altitude
Adjustments)

• From Peter Carbonara, Fast Company
• Hire for Attitude, Train for Skill
• What you know changes, who you are doesnt.
• You cant find what youre not looking for.
• The best way to evaluate people is to watch them
  work.
• You cant hire people who dont apply.

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TM 2 The Journey Begins (Drivers Wanted)

• Moses 4 Commandments
• Be a Career Activist
• Youre at the wheel
• Dont leave the driving to your employer
• Know Yourself
• Strengths and weaknesses
• Aspirations
• Know What You Love (Passion ? Excellence)
• Be Who You Are

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TM 2 The Journey Begins (Brand YOU)

• BRAND YOU
• We are all Brand Managers
• We are all Free Agents
• Brand Promised Value Trust
• DIFFERENTIATING YOUR BRAND
• 25-words-or-less Challenge
• Identify Differentiating Qualities, Skills,
  Characteristics
• Feature-Benefit Model
• Key Questions
• What do I do that I am most proud of?
• What have I accomplished that I can brag about?
• What do I want to be famous for?

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TM 2 The Journey Begins (Brand YOU -
continued)

• MARKETING YOUR BRAND
• Increase Visibility (w/o a Budget)
• It all matters (Substance Style)
• WOM (Nurture Your Network)
• POWER UP YOUR BRAND
• Influence Power vs. Ladder Power
• Power is a matter of Perception
• Power in Projects
• Resume vs. Marketing Brochure
• LOYALTY THE FUTURE
• Loyalty Lives!!! (but not to the company)
• Four Measuring Sticks (TEVB)

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TM 2 The Journey Begins (PBE Personal Brand
Equity Test)

• I am known for (2-4 items) by next year at this
  time, I plan to also be known for (1-2 items).
• My current project is challenging to me in (1-3
  ways).
• New learnings in the last 90 days include (1-3
  items).
• My public visibility program consists of (2-4
  items).
• Important new additions to my network in the last
  90 days are (2-5 names).
• Important relationships nurtured in the last 90
  days include (1-3 names).
• My principal resume enhancement activity for
  the next 60-90 days is (1 item).
• My resume is specifically different than last
  years at this time in the following (1-3 ways).
• From Circle of Innovation by Tom Peters, 1999,
  Vintage Books New York.

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TM 2 The Journey Begins (The Resume)

• An object (8.5 by 11 inch piece of paper) that is
  used to convince people we have never met to
  invest thousands of dollars in us, by hiring us
  for a job we have not yet specifically identified.

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TM 2 The Journey Begins (Resume Fundamentals)

• Types of Resumes
• Chronological (or Historical)
• Functional
• Hybrid (Chronological/Functional)
• Achievement
• How Companies Process Resumes
• Elimination (paper quality or format, the look
  feel)
• Content (poorly written or slickly written)
• Misfits (poor match between applicant and
  position)
• Resume MUSTs
• Be accurate (in both spelling and factual
  content)
• Lead with your strengths
• Be specific and emphasize results/accomplishments
• Be visually appealing
• Contain essential sections

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TM 2 The Journey Begins (Resume Tips)

• Avoid general objective statements
• Know your degree
• Commit to flawless spelling/grammar
• Use bold instead of underline or italics
• Format headings with all-caps (e.g., EDUCATION)
• Beware the 2500-word writing requirement
• Indicate your technology skills
• Options for contact info formats
• No I in Resume
• Focus more on results/accomplishments
• Align your dates and other repetitive fields
• Indicate relevant coursework
• Name on page 2
• Be careful with dates and e-mail addresses