Rerouting of Codeshare Messages

1
Rerouting of Codeshare Messages

• A Prerequisite to Alliance RM

Jan Peter de Baan, Revenue Management
Development, Scandinavian Airlines
System AGIFORS RYM Study Group, BKK, 2001
2
The ProblemYou Loose Control

• Codeshare Bookings are made on AVS rather than
  using OD/seamless connectivity
• You Loose
• OD control
• Point of Sale control
• Money!
• Solution 1 Abolish codeshare
• Solution 2 Reroute AVA/SELL to operating airline

3
The problem CPH-DEN
CPH
CHI
FRA
DEN
4
IATA standard Codeshare AVS
CRS
UA-RES
ODRMS
5
IATA standardCodeshare Booking
CRS
Book against stored status UA9391(m)
6
Rerouting of Codeshare Bookings

• CRS rerouting
• CRS routes AVASELL to operating airline
• PNR still via marketing airline
• Development mostly in CRS, minor changes at
  operating and marketing airline

• Airline rerouting
• CRS routes AVASELL to marketing airline
• Marketing Airline forwards requests to operating
  airlines
• PNR still via marketing airline
• Development mostly in airline systems

7
Method1CRS ReroutingAVS messages
8
Method1CRS reroutingAvailability/booking
9
Method1Real Life ex. with CRS rerouting
Amadeus
3 requests
10
Method 2Airline ReroutingAVS messages
11
Method 2Airline reroutingAvailability/booking
12
Real Life ex. with Airline rerouting
CRS
SK-RES
UA-RES
LH-RES
3 primary requests 4 secondary requests
13
(dis)advantages of CRS Rerouting
--

• CRS implements
• Non-seamless partner can participate with minor
  changes
• Fewer messages
• Simultaneous reply on operating and codeshare
• In production for SK/LH/1A

• Hard to mix selective and 100 polling
• No (interline!) married segment control
• Can conflict with airline-specific rules in CRS
• No provision for airline bookings outside CRS

14
(dis)advantages of Airline Rerouting
--

• No development in CRS
• Covers airline office bookings (internet)
• Married segment control between
  marketing-operating flight
• Control own development
• Development covers all CRS in one go

• Costly development in own RES
• Partner without seamless links to CRS cannot
  participate
• You implement, your partners benefit (and vice
  versa)
• Each airline has to develop Edifact solution
  which matches codeshare partners (polling rules,
  married segments, journey data, POS)
• Generates more messages
• To be developed

15
Rerouting Revenue
16
Rerouting Alliance RM

• Without Rerouting, forget about Alliance RM!
• If you cannot consistently close/open your flight
  in all its disguises, youll loose money
• On most CRS displays your operating flight will
  show together with partners marketing flights
• On partners biased displays, your operating
  flights wont show at all

17
Next steps

• Solutions found for non-similar codeshare
  partners (full/selective polling)
• STAR works with all major CRS to develop CRS
  rerouting
• Future IATA standard?