CREDENTIALS AT A GLANCE

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CREDENTIALS AT A GLANCE
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E-MARKETING PRESENTED BY RICHARD TOMS OF
ELECTRIC FIRE

• We are branding and e-marketing specialists
• The model we employ for our clients involves two
  key starting points an effective website and a
  clean database. From these we drive traffic and
  generate turnovers for the DNA MBA courses.
• We have outlined a strategy to promote and drive
  awareness for both the DNA of Leadership MBA
  courses with the end aim being to fill these
  courses

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WEBSITE

• New look feel to reflect Be Challenged
  concept
• Call to action buttons for DNA MBA courses
  drive awareness and attention immediately off the
  home page of the Wits website
• Click through to those courses from website to
  drive awareness and option for immediate online
  booking of both courses
• MBA Forum to be held on the website as a
  networking interactive tool for enrolled
  executives, previous alumni as well as external
  audiences and the staff faculty
• Search Engine Optimisation

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ONLINE ADVERTISING

• To compliment the offline media campaign with the
  select placement of advertisements on defined
  online media Business Day/Financial Mail/IOL
  websites for example. Promotes message
  consistency and continuity in the promotion of
  the 2 courses
• Option to use static/animated online banner ad VS
  rich media banner ad
• Pay Per Click advertising to cancel out the
  lengthy turnaround time associated with SEO.
  Ensures brand awareness for the 2 courses begins
  immediately. Also aids in the capturing of a
  wider target audience.

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ONLINE BANNER ADVERTISEMENT
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RICH MEDIA ADVERTISEMENT
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PAY PER CLICK ADVERTISING
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THE IMPORTANCE OF A CLEAN DATABASE

• The key to effective e-marketing is the database
• A substantial, clean database allows for targeted
  primary and secondary marketing
• We build and maintain a clients database through
  driving traffic to their website and aggressively
  growing that database through defined email
  campaigns

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DAILY EMAIL BRANDING

• Branding electronic communication
• Use normal daily emails to spread awareness and
  generate interest in the DNA MBA courses
• Email banners click through to defined pages on
  the website as well as opening up landing pages
  to drive online bookings of the courses

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GENERIC DAILY BANNER FOR MBA COURSE
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GENERIC DAILY BANNER FOR DNA OF LEADERSHIP COURSE
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EMAIL MARKETING

• To ensure campaign effectiveness, the online
  email distributions will match the creative look
  and feel of the offline advertising and concept
• Different content and distributions can be
  designed sent out during the campaign to generate
  AWARENESS, INTEREST and ultimately drive the
  PURCHASING decision for both the MBA DNA
  courses
• Pre Post distributions can be done which not
  only act as an excellent customer relationship
  tool, they also keep awareness high and act as a
  powerful communications mechanism

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NEWSLETTER

• Design template to reflect Be Challenged look
  feel
• Cleaner, sharper design feel
• Highlighting specific courses
• Ability to conduct research surveys polls
• Communications tool can have individual
  newsletters specific to the courses

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E-MARKETING FOR MBA COURSE

• Email banner distribution
• Pre distribution
• Post distribution

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PRE EMAIL DISTRIBUTION
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POST EMAIL DISTRIBUTION
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E-MARKETING FOR DNA OF LEADERSHIP COURSE

• Email banner distribution
• Pre distribution
• Post distribution
• Push to fill course distribution

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PRE EMAIL DISTRIBUTION
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POST EMAIL DISTRIBUTION
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LAST MINUTE PUSH FOR BOOKINGS
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THE IMPORTANCE OF RESULTS

• We are a results driven company.
• We can track and do detailed reports on each of
  our activities - Web analytics - SEO -
  Portal Marketing Online Media Advertising -
  E-mail marketing
• Our reports show you actual rands and cents ROI
• We work smarter

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IN SUMMARY

• Getting the website database right
• Distributing specific email messages to that
  database
• The option to book courses online
• Customer relationship marketing with pre and post
  distributions
• Driving course awareness via online advertising
  daily email branding
• Generating actual bookings and turnovers
• We are a clean e-marketer and adhere strictly to
  all industry rules and regulations.
• We are a results driven company