Web 2.0 Library 2.0 Librarian 2.0

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Web 2.0Library 2.0Librarian 2.0

• Stephen Abram
• Vice President, Innovation
• April 9, 2006
• Taipei, Taiwan

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The Long Tail of QUESTIONS
libraries
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Great Expectations

• The future is already here, its just not evenly
  distributed yet!

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Expectations 1.0

• Search
• Retrieve
• Print
• Link
• Navigate
• Read
• . . .

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WEB 2.0

• Web 2.0 is a term often applied to a perceived
  ongoing transition of the World Wide Web from a
  collection of websites to a full-fledged
  computing platform serving web applications to
  end users. Ultimately Web 2.0 services are
  expected to replace desktop computing
  applications for many purposes.

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Darlene Fichter, 2006
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WEB 2.0

• RSS really simple syndication

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WEB 2.0

• Wikis

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WEB 2.0

• New Programming Tools
• AJAX, API, Mash-ups, widgets, wizards

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WEB 2.0

• Blogs and blogging

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WEB 2.0

• Commentary and comments

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WEB 2.0

• Personalization and My Profiles

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WEB 2.0

• Podcasting, P2P and MP3 files

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WEB 2.0

• Streaming Media audio and video

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WEB 2.0

• Reviews and User-driven Ratings

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WEB 2.0

• Recommender Functionality

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WEB 2.0

• Personalized Alerts

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WEB 2.0

• Web Services

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WEB 2.0

• Instant Messaging and Virtual Reference

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WEB 2.0

• Folksonomies, Tagging and Tag Clouds

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WEB 2.0

• Photos (e.g. Flickr, Picasa)

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WEB 2.0

• Social Networking

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WEB 2.0

• Socially Driven Content

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WEB 2.0

• Open access, Open Source, Open Content

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WEB 2.0

• Social Bookmarking

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Library 2.0

• All of the above!
• And FRBR, etc.

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Librarian 2.0

• The Guru of the Information Age!

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Librarian 2.0

• Understand the power of the Web 2.0 opportunities.

• Understand the power of the Web 2.0 opportunities.

Understands the power of the Web 2.0
opportunities

• Understands the power of the Web 2.0
  opportunities

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Librarian 2.0

• Learns the major tools of Web 2.0 and Library 2.0

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Librarian 2.0

• Combines e-resources and print formats and is
  container and format agnostic.

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Librarian 2.0

• Is device independent and uses and delivers to
  everything from laptops to Smartphones tomPDAs to
  iPods

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Librarian 2.0

• Develops targeted federated search and adopts the
  OpenURL standard

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Librarian 2.0

• Connects people and technology and information in
  context

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Librarian 2.0

• Doesnt shy away from non-traditional cataloguing
  and classification and chooses tagging,
  folksonomies and user-driven content descriptions
  where appropriate.

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Librarian 2.0

• Embraces non-textual information and the power of
  pictures, moving images, sight and sound

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Librarian 2.0

• Understands the long tail and leverages the
  power of old and new content

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Librarian 2.0

• Sees the potential in using content sources like
  the Open Content Alliance, Google Print and
  OpenWorldCat

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Librarian 2.0

• Connects users up to expert discussions,
  conversations and communities of practice and
  participates there as well

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Librarian 2.0

• Uses and develops advanced social networks to
  enterprise advantage

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Librarian 2.0

• Connects with everyone using their communication
  mode of choice telephone, Skype, IM, SMS,
  e-mail, virtual reference, etc.

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Librarian 2.0

• Encourages user driven metadata and user
  developed content and commentary

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Librarian 2.0

• Understands the wisdom of crowds and the real
  roles and impacts of the blogosphere, web
  syndicasphere and wikisphere

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Librarian 2.0

• Understands their users at a deep level not
  just as pointers and clickers

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Librarian 2.0

• Understands end users deeply in terms of their
  goals and aspirations, workflows, and social and
  content needs, and more

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Librarian 2.0

• Librarian 2.0 is where the user is, when the user
  is there. This is an immersion environment.

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Librarian 2.0

• Librarian 2.0 plays.

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Chinese e-ink
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Library 2.0
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Researchers
Hobbyists
Clubs
Content e-Resources
DE Learning Education
University and Colleges Schools and Public
Libraries
eGov, Programs Alliances
Local and Government Partners
Card Holders
Faculties
Students
Community Groups
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
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Usability The A frame adopted from newspaper
layout is not what works. Eyetools
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Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
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Reminder 150,00-250,000 A DAY!
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The Long Tail of QUESTIONS
libraries
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Pandora
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Barriers

• Too many policies
• Irrelevant organizational chart
• Remote users are not served
• The Catalog isn't like Amazon or Google (which
  our users use!)
• Too many sacred cows in reference departments
• Librarians do not market themselves or their
  services well
• Many libraries don't have enough computers to
  meet user demand
• Library staff need more training (and need to
  learn how to learn)
• Libraries need more innovative programming

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Lets Go!
Stephen Abram, MLS VP Innovation, SirsiDynix Cel
416-669-4855 stephen.abram_at_sirsidynix.com http//w
ww.sirsidynix.com Stephens Lighthouse
Blog http//stephenslighthouse.sirsi.com
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6 specific Areas to Focus on

• Lesson level implementation
• Mandate integration (workflow)
• Supporting Edgelessness
• Seamless find (OpenURL)
• Cultural Preservation
• Get beyond lists