Acronis

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Acronis

• Jerry Tardif
• Channel Sales Manager

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Acronis Overview
Global Provider of Disruptive Back-up / Disaster
Recovery Software and Solutions to Consumers,
SMBs and Enterprises
Founded 2002

• Background
• Founded 2002
• US Headquarters Burlington, MA
• Offices 20 Worldwide
• Employees 650 with 250 in RD
• Ownership Private

• Core Products Technologies
• Acronis Backup and Recovery 10
• Acronis True Image Home
• Imaging, Virtualization, De-duplication, and
  Universal Restore Technology

• Business Statistics
• 80,000 Business Customers
• gt5M Licenses
• gt120M revenue, profitable
• Largest and fastest growing privately held
  Storage Management software company (1)

• Management
• CEO Jason Donahue
• CFO Anthony Folger
• COO Helmut Heptner
• Chief Customer Officer Ed Benack
• VP RD Alain Gentilhomme
• VP PM Dmitri Joukovski
• VP Engineering Max Lyadvinsky
• VP Bus Corp Development Izzy Azeri

(1) Source Gartner, Inc.
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Product Portfolio

• SMB and Enterprise
• Acronis Backup and Recovery 10
• Backup and Recovery software supporting servers
  and workstations
• Enterprise class functionality tailored to ease
  of use of SMBs
• Virtualization Edition
• Optional version which supports leading server
  virtualization vendors
• Deduplication Edition
• Optional deduplication add on for ABR10
• Supports file and block level at either source or
  target
• Universal Restore
• Option with ABR10, quickly automates the recovery
  process
• Snap Deploy
• Mass image deployment capability
• Disk Director Server
• Hard disk partitioning

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Product Portfolio

• Consumer
• Acronis True Image Home
• Backup and Recovery software which runs on home
  pcs and laptops
• Disk Director Suite
• Hard disk partitioning
• Snap Deploy for PCs
• Mass image deployment capability

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Backup and Recovery The Old Way
Traditional Recovery Process Is Time-Consuming,
Expensive and Often Complex, Requiring Backup IT
Administrator Involvement

• 1. Reload the OS, type in Microsoft Windows
  product key and configure system settings
• 2. Locate and install all service packs from
  external bootable media, rebooting the system
  after each installation
• 3. Install security packs, rebooting after each
  installation
• 4. Locate and reinstall all hardware drivers
• 5. Reinstall applications, rebooting after each
  installation and re-enter each original serial
  number
• 6. Configure network settings
• 7. Recreate all original user profiles
• 8. Install back up software and copy back up
  files from storage manager

Time Wasted (4 hours to 1 week)
For a server running with multiple customized
settings, IT can waste nearly 1.5 weeks to
recover data.
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The New Way Acronis
Powerful and easy to use, bare-metal data
recovery software that significantly accelerates
recovery times

• How
• Seamlessly images the entire server / PC (OS,
  settings / configuration, applications, user
  data), down to the bare-metal
• Technology
• Benefits of both file-level (ease of use) and
  sector-level (granularity) backup approaches
• Value Proposition
• Recovery is fast and reliable can be single
  keystroke vs. multiple steps and to dissimilar
  hardware

Ease of install, configuration, and management
makes this ideal for low-touch distribution
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Acronis Backup and Recovery 10

• Next generation advancement to family of
  corporate products
• Enhances competitiveness in enterprise retains
  usability for SMBs
• New, enhanced architecture and additional
  features

Improved Orchestration / Management
Improved Scalability
Improved Virtualization Support
Deduplication Function

• New, efficient approach
• Single agent for all hosted VM (vs. 11)
• Saves resources and simplifies operations
• Support for Hyper-V and VMWare ESX

• 10x scalability improvement
• 3,000 machines
• 20 storage nodes
• Scales down more optimally for SMBs

• Backup dedup
• Costs saving for large environments
• Affordable down to SMBs
• Dedup to the masses!

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Deduplication Opportunity

• Significant Relevance to End Customers
• e.g., Gartner Dec 08 survey
• 55 of respondents plan to deploy dedup within 12
  months
• 50 plan to buy dedup from backup vendor
• Significant Market Focus
• e.g., EMC / DataDomain
• e.g., IBM / Diligent

• Acronis
• File and block dedup
• Source and target dedup
• Unique price / performance profile
• Performance beats that of many current vendors
  (internal testing)

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Additional Product Initiatives

• New and Improved Consumer Backup and Disaster
  Recovery Product
• Near continuous data protection (CDP) capability
• Enhanced GUI with unique concepts
• Secures strategic position in consumer segment,
  key to continued build-out of customer base
• Online Backup Solution
• Users of Acronis True Image will be able to back
  up selected files onto an online, remote
  repository
• Eventually to allow for full online, bare-metal,
  backup
• Complements existing solutions capitalizes on
  momentum of cloud storage

Q3 09
Q3 09
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High-Leverage Distribution
Select Partners
Two Models

• Enterprise distribution
• Channel sales model coupled with inside sales
  teams (82 of business)
• Consumer distribution
• Online transactions / downloads and retail
  through partners (18 of business)

• Flytrap Technologies

• Best Buy, Newegg, Frys, Amazon.com, Staples,
  Officemax, Office Depot, and others

Can Optimize Best Route to Market Depending on
Geography and Customer Segment
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Channel a Strategic Asset

• Network of captive SMB/SME and vertical market
  sales relationships
• 80 Gold Silver Partners in the Eastern North
  American Region
• Today
• Disruptive, easy-to-use, backup and disaster
  recovery software distribution
• Future Leverage the channel even further
• Synergistic products fit for same buyer base

Platform for sustained profitability
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Large, Diversified Customer Base

• Over 80,000 corporate product customers
• Over 1.6 million corporate product licenses sold
• Over 5 million total licenses sold
• Global, diversified customer base
• Fortune 500 companies
• Mid-Market SMB customers
• Leading hardware and software OEMs
• Consumers

Note Corporate products include Workstation,
Server and Enterprise Server editions.
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Why Acronis Wins
Powerful
Point Solution
Complex
Simple to Use
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