Marketing Secrets to Double Your Database

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Marketing Secrets to Double Your Database

• Tracy L. Drumm, If Marketing

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When we hear external, people think advertising
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Slippery Slope
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Not about spending a lot, its about getting
your hands dirty and thinking creatively
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Power In Numbers
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Top of the Tower
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Split an ad
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Share a mailer
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Increase Readershipnewsletter before you throw
away, share with a friend (be green).
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Spread the Word Remarkable experiences are
remarked about
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Referral StationCards for lips, cheeks, Botox,
laser, etc.
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Staff Referral CardsVIP Introduction
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Recovery Care KitsTurning a negative into a
positive
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Industry Referral CardsBring to salons, life
coaches, etc.
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Occupation of the MonthExample Special for Real
Estate Agents only and mail to agencies.
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Open house once a month for businesses on the
floor
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Birthday CardsHappy Birthday to you AND a Friend
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Girlfriends DayEmail blast to the database
inviting them to bring a friend to the practice
and have an appointment together. Make it an
experience.
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Do you sell gift cards?If so, sweeten the deal.
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Be Neighborly!
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Brochure Swap
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Table Trade
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Referral Coins
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Packages for Bridal Store
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Events
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You invite the audience, well bring food,
beverages and the topic
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La Perla
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Victorias Secret
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Vosges
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Lord Taylor
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Hair Extravaganza
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Speak at Various Associations
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Concierge
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Cosmetology
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Illinois Nursing
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Dont Sell, Tell
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Patient Profile
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Quick Recap from Last Year
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The new low budget production
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Tell them what you want
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Footsteps
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Make it interactive - Latisse
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Call Katie on the Newsletter