Is There Life After LibQUAL TM

1
Is There Life After LibQUALTM?

• Bradford W Dennis,
• Education Librarian, Assistant Professor
• Western Michigan University
• ACRL April 8, 2005, Minneapolis, MN

2
Informal Poll

• How many of you have administered LibQUAL at
  least once?
• How many of you have attended LibQUAL
  orientation?
• How many of you are unfamiliar with LibQUAL?

3
Brief Summary of Western Michigan University

• Located in Kalamazoo Michigan
• Carnegie I research intensive institution
• Serves population of 29,000 students, 900 faculty
• WMU Libraries main and 4 branches
• 4 million volumes
• University Libraries Marketing Committee 2003
• Administered LibQUAL in Spring 2004

4
Preparation of Data for Analysis
5
Essential Marketing Questions

• Who are our customers?
• What do our customers want and need?
• What do our customers like and dislike about
  their library?

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Who are our customers?
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Undergraduate Frequency of Use
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Graduate Frequency of Use
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Faculty Frequency of Use
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Customized Discipline and User Data
Cross-tabulation
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Use of Library Resources on Premises by Group and
Discipline
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Use of Library Resources Through Web Page by
Group and Discipline
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What do our customers want and need?
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Survey Results
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Summary of Responses
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Undergraduate Responses
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Graduate Responses
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Faculty Responses
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Library as Place Questions by Group
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Library as Place Questions by Discipline
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Library as Place Questions by Discipline and
Frequent Use
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Library as Place Questions by Branch
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Library as Place Questions by Branch and by Group
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What do our customers like and dislike about
their library?
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Negative Comments About Employees
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Positive Comments About Employees
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Great Quotes