Appearance and Market Appeal Claude Weathers

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Appearance and Market AppealClaude Weathers
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Appearance and Market Appeal

• Assesses the curb appeal or marketability of the
  project
• Not an inspection
• Identifies appearance issues across 12 appearance
  categories
• Appearance is fundamental to marketability and is
  a sign of good management

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Appearance Contrast with Inspections

• Inspections (e.g. PASS)
• Strict criteria
• Measurement, quantification
• Appearance and Market Appeal
• Generalized criteria used as guidance only
• Professional judgment
• Market appeal and livability
• Substitutes for market feedback

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Appearance Projects and Sites

• Many projects consist of multiple sites
• Visit can focus on
• The entire project holistically
• Each individual site at the project
• A representative selection of sites
• Review enough sites to get a general sense of
  overall appearance

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Appearance Categories

• Project Entrance
• Landscaping
• Building Exterior
• Graffiti
• Paved Surfaces
• Public Spaces and Amenities
• Fencing, Rails, Porches, Overhangs, and Ramps
• Windows
• Overall Project Appearance
• Project Debris
• Trash
• Units

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Appearance Objectivity

• Evaluation will be as fair and comprehensive as
  possible
• Evaluated based on what HUD sees on the visit
• Architecture should not affect evaluation
• Good enough for Public Housing is not acceptable

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Appearance Process

• Purpose is to generally assess the project
• Not to simply identify problem areas
• One problem does not constitute failure
• Uses professional judgment for multiple
  instances of a single category
• Reviews one category at a time
• Review Does not take into account excuses for
  poor project appearance

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Appearance Project Entrance

• Based on the overall entrance to the project
• Considers
• Attractiveness
• Appropriate signage
• Plantings

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Appearance Project Entrance
Main project entrance
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Appearance Project Entrance
Main project entrance (all owned by project)
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Appearance Project Entrance
Main project entrance
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Appearance Landscaping

• All visible landscaping is included
• Considers
• Attractiveness
• Maintenance
• Overgrowth

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Appearance Landscaping
Representative of all landscaping
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Appearance Landscaping
Most significant landscaping at the project
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Appearance Building Exterior

• Based on the state of the buildings exterior
  walls
• Considers
• Paint
• Siding
• Masonry
• Different than overall appearance

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Appearance Building Exterior
Representative of project exterior
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Appearance Building Exterior
Typical building façade at the project
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Appearance Graffiti

• Graffiti Crude inscriptions or drawings on a
  building surface that are easily visible
• Not limited to the projects exterior
• Considers
• Amount
• Location
• Severity

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Appearance Instances of Graffiti
Less Severe (back of building)
More Severe (front of building)

• Any graffiti is a problem
• Severity requires context

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Appearance Paved Surfaces

• Based on the quality and maintenance of the
  projects paved surfaces (parking lots,
  driveways, sidewalks, etc.)
• Considers
• Appearance
• Cracking
• Pitting
• Other problems

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Appearance Paved Surfaces
Main project parking lot
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Appearance Paved Surfaces
Worst damage on a large and otherwise well
maintained lot
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Appearance Public Spaces and Amenities

• Public spaces include hallways, common rooms
  (e.g. laundry), foyers, playgrounds, etc.
• Considers
• Appearance
• Cleanliness

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Appearance Public Spaces and Amenities
Primary interior public space/amenity
Primary exterior public space/amenity
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Appearance Public Spaces and Amenities
Only exterior public space
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Appearance Fencing, Railing, Porches, Overhangs,
Ramps (FRPOR)

• Based on whether fencing, railing, porches,
  overhangs, and ramps add to or detract from the
  overall project appearance
• Each item should be evaluated if present
• Evaluation is based on appearance, not existence

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Appearance FRPOR
Representative of project FRPOR
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Appearance FRPOR
Other FRPOR appear in similar condition
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Appearance Windows

• Window treatments should be interpreted broadly
• Considers
• Torn treatments
• Damaged treatments
• Missing treatments
• Treatments are considered regardless of whether
  they are supplied by the project or residents

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Appearance Windows

• Examples of damaged windows

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Appearance Overall Project Appearance

• Contextualized by two factors
• Whether or not the project is institutional
• The projects appearance compared to the
  surrounding neighborhood
• Holistic approach should be used

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Appearance Overall Project Appearance(Individual
Building)
Typical scattered-site building
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Appearance Overall Project Appearance
Main project façade
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Appearance Project Debris

• Amount and severity of any debris throughout the
  project
• Considers
• General cleanliness
• Trash
• Abandoned vehicles
• Other debris

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Appearance Project Debris
No visible debris
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Appearance Project Debris
Debris located behind project maintenance shed
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Appearance Trash

• Based on interior and exterior trash receptacles
• Cans
• Dumpsters
• Chutes
• Considers whether trash receptacles are clean and
  properly enclosed
• Little-to-no trash lying around receptacles
• Reasonably well enclosed

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Appearance Trash
Only project dumpster
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Appearance Trash
Only project dumpster
Only project dumpster
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Appearance Units

• Based on the number and severity of damaged
  and/or boarded-up units
• Damage must be significant and noticeable
• Unit interiors are not included

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