Branding Day

1
Branding Day
Brand A trademark or distinctive name
identifying a product or a manufacturer.
2
Why is Branding Important?

• Brand recognition means they get it.
• A brand is
• rarely anonymous
• something that connects the user with filling a
  need
• the result of hard work and effective marketing

3
How our Brand has Changed
1963
1968
1985
1953
1992
1997
2000
4
2007
5
What Makes a Good Brand?

• A good brand
• delivers the message clearly
• confirms your credibility
• connects your target prospects emotionally
• motivates the buyer
• creates a sense of loyalty with the customer

6
How do you Succeed in Branding?

• You
• identify the wants and needs of your customers
• provide a quality product or service
• ensure superior customer service
• deliver on your promises

Some companies who have succeeded in successful
branding include
Bet you can name all of them
7
Why does the ASTD Brand Matter?

• Our branding
• differentiates us from the competition
• enhances our credibility in the profession
• gives our company a clear, unified expression

How can you help?
Read and follow the logo spec book.
8
Branding is important and you are part of keeping
our messageclear and consistent!
A brand is a "trust mark." It's shorthand. It's a
sorting device. -Tom Peters, Brand You
9
(No Transcript)