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BPD Branding

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Branding & Marketing. to Potential Faculty. Barbara Rittner, PhD, LCSW. University at Buffalo ... Branding from Strengths. Your School/College/Department strengths ... – PowerPoint PPT presentation

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Title: BPD Branding


1
BPDBranding Marketingto Potential Faculty
  • Barbara Rittner, PhD, LCSW
  • University at Buffalo
  • Chair GADE

2
Agenda
  • Branding
  • Identifying strengths
  • Finding images to convey strengths
  • Marketing
  • Creating a message based on strengths
  • Exciting people about your program
  • Communicating the message

3
  • Branding
  • Whats So Great About You?

4
Branding Myth Busting
5
Branding from Strengths
  • Your Town What makes it a great place to live
  • What are the strengths of the area
  • What is the character of community
  • What do people do in the community
  • What does it offer
  • What are the assets of the community
  • How does the University fit into the community
  • Come armed with details and links

6
Branding from Strengths
  • Your Town Buffalos a great place to live
  • Accessible Affordable (commutes housing
    costs)
  • Outstanding education (ranking of public schools
    including Fortunes ranking Buffalo in top 20
    best public education cities)
  • Arts Culture (albrightknox.org sheas.org )
  • Great Outdoors (buffaloskiresorts.com)
  • Canada calls (if you are in a modest city
    wheres the nearest big city)

7
Branding from Strengths
  • Your University strengths
  • Develop a list of strengths
  • Campus -What does it offer
  • Location (part of the town, suburba)
  • Educational opportunities (educational vision of
    the university, scholarships)
  • Pool of students at University Regional,
    national, international students

8
Branding from Strengths
  • Your University strengths
  • Develop a list of strengths
  • Campus -What does it offer
  • Libraries (especially social sciences)
  • Resources (technology, space, labs, start-up
    funding, collaboration across departments)
  • Cultural Sports events
  • Food (campus dining)

9
Branding from Strengths
  • Your School/College/Department strengths
  • Develop a list of Social Work strengths
  • Status free standing or department
  • Faculty
  • Strengths (social, intellectual, rank within
    school department)
  • Students
  • Strengths (academic, short long term
    professional)
  • Rankings of the School/University

10
  • Marketing Strengths

11
Marketing Strengths
  • Advertising
  • Create language that sells the community,
    university, program strengths
  • Be strategic where you place print ads
  • APM/ SSWR / NASW Newsletter consider by rank
    best options
  • Use listservs GADE/BPD/NADD to disseminate the
    ads (mailing is expensive and adds steps to
    distribute)
  • Have a contact person in the ad

12
Marketing Strengths
  • Responding to applications
  • Consider a personal contact
  • Explore if the applicant will be at APM or SSWR
  • Use it as an opportunity to market strengths
  • Inform about possible timelines
  • Remember each contact is a chance to market
    your school

13
Marketing Strengths
  • Interviews
  • At conferences invest in a suite to interview if
    possible
  • All available faculty not presenting or attending
    colleague session attend
  • 30 minutes interviewing applicant
  • 15 minutes marketing the school
  • Even if you wont consider you want the
    applicant to want to be considered

14
Marketing Strengths
  • Campus Interviews
  • Make sure that the person gets a welcome package
    including materials from a real estate agent
    about housing community strengths
  • Schedule breaks let people eat use meals to
    sell the department or school/university
  • Make sure that the schedule includes exposure to
    selling points (students, libraries, sports
    facilities, technology labs, etc)

15
Marketing Strengths
  • Campus Interviews
  • Be clear the colloquium format
  • How much time
  • What equipment will be available
  • Research?
  • Mini teaching for class with students?
  • Interdepartmental?
  • Community practitioners?

16
Branding Marketing
  • ?
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