BPD Branding

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BPDBranding Marketingto Potential Faculty

• Barbara Rittner, PhD, LCSW
• University at Buffalo
• Chair GADE

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Agenda

• Branding
• Identifying strengths
• Finding images to convey strengths
• Marketing
• Creating a message based on strengths
• Exciting people about your program
• Communicating the message

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• Branding
• Whats So Great About You?

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Branding Myth Busting
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Branding from Strengths

• Your Town What makes it a great place to live
• What are the strengths of the area
• What is the character of community
• What do people do in the community
• What does it offer
• What are the assets of the community
• How does the University fit into the community
• Come armed with details and links

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Branding from Strengths

• Your Town Buffalos a great place to live
• Accessible Affordable (commutes housing
  costs)
• Outstanding education (ranking of public schools
  including Fortunes ranking Buffalo in top 20
  best public education cities)
• Arts Culture (albrightknox.org sheas.org )
• Great Outdoors (buffaloskiresorts.com)
• Canada calls (if you are in a modest city
  wheres the nearest big city)

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Branding from Strengths

• Your University strengths
• Develop a list of strengths
• Campus -What does it offer
• Location (part of the town, suburba)
• Educational opportunities (educational vision of
  the university, scholarships)
• Pool of students at University Regional,
  national, international students

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Branding from Strengths

• Your University strengths
• Develop a list of strengths
• Campus -What does it offer
• Libraries (especially social sciences)
• Resources (technology, space, labs, start-up
  funding, collaboration across departments)
• Cultural Sports events
• Food (campus dining)

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Branding from Strengths

• Your School/College/Department strengths
• Develop a list of Social Work strengths
• Status free standing or department
• Faculty
• Strengths (social, intellectual, rank within
  school department)
• Students
• Strengths (academic, short long term
  professional)
• Rankings of the School/University

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• Marketing Strengths

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Marketing Strengths

• Advertising
• Create language that sells the community,
  university, program strengths
• Be strategic where you place print ads
• APM/ SSWR / NASW Newsletter consider by rank
  best options
• Use listservs GADE/BPD/NADD to disseminate the
  ads (mailing is expensive and adds steps to
  distribute)
• Have a contact person in the ad

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Marketing Strengths

• Responding to applications
• Consider a personal contact
• Explore if the applicant will be at APM or SSWR
• Use it as an opportunity to market strengths
• Inform about possible timelines
• Remember each contact is a chance to market
  your school

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Marketing Strengths

• Interviews
• At conferences invest in a suite to interview if
  possible
• All available faculty not presenting or attending
  colleague session attend
• 30 minutes interviewing applicant
• 15 minutes marketing the school
• Even if you wont consider you want the
  applicant to want to be considered

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Marketing Strengths

• Campus Interviews
• Make sure that the person gets a welcome package
  including materials from a real estate agent
  about housing community strengths
• Schedule breaks let people eat use meals to
  sell the department or school/university
• Make sure that the schedule includes exposure to
  selling points (students, libraries, sports
  facilities, technology labs, etc)

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Marketing Strengths

• Campus Interviews
• Be clear the colloquium format
• How much time
• What equipment will be available
• Research?
• Mini teaching for class with students?
• Interdepartmental?
• Community practitioners?

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Branding Marketing

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