OffCampus and Online Student Recruitment

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Off-Campus and Online Student Recruitment
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Once an organization loses its spirit of
pioneering and rests on its early work, its
progress stops.-Thomas Watson-
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Open Campus Concept
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• The University of North Dakota has been offering
  correspondence courses since 1911
• From the 1980-81 to 2006-07 academic years there
  have been nearly 50,000 Correspondence and Online
  Studies enrollments (48,812) through the Division
  of Continuing Education

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• In the last year the University of North Dakota
  saw its Fall headcount decline from 12,834 to
  12,559 and its FTE decline from 11,381 to 10,967.
• Since 2004 the Fall headcount has declined from
  13,187 to 12,559 and its FTE has declined from
  11,931 to 10,967.

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Headcount FY05 2,190 Headcount FY06
2,507 Headcount FY07 2,321
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• Of the 922 Fall 2007 COS registrations only 390
  came from students enrolled in other UND courses
• This projects to less than 3 of on-campus
  students participating in online courses
• Other NDUS institutions including NDSU (25-35)
  have a much higher participation rate

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• The UND COS tuition rate is currently 120 per
  credit hour
• Other NDUS universities have online course
  tuition rates that are at or above residential
  tuition
• DSU and NDSU object to the COS tuition rate

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• UND has few online courses offered through the
  Division of Continuing Education available to
  students that are eligible for federal student
  financial aid
• Presently students must be part of an online
  degree program to enroll in courses eligible for
  federal student financial aid

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• A recent report jointly created by the Midwest
  Higher Education Compact and the Sloan Consortium
  reveals that nationally nearly 3.2 million
  students were taking at least one online course
  during the fall 2005 term.
• Midwestern states alone represent nearly 15
  percent of online enrollments, with more than
  460,000 students taking at least one online
  course in fall 2005.

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• In Fall 2007, NDUS institutions are offering 836
  online course sections with 12,205 enrollments.
• In Fall 2007, UND (DCE) had the following
  off-campus enrollments
• Distance Degree Programs Headcount (696)
  Enrollments (1170)
• Correspondence and Online Studies Headcount
  (479) Enrollments (678)
• In Fall 2005 the University of South Dakota had
  1529 unduplicated students taking online courses.

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• Minnesota Online offers thousands of online
  credit and non-credit courses and over 150 online
  degree, certificate and diploma programs.
• SDBOR universities offer over 40 programs
  (certificate, two-year, four-year, and graduate)
  and 1000 courses delivered via distance education.

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• For Fall 2007 the School of Engineering had the
  largest headcount increase (131).
• Distance Engineering enrollments grew to 367, a
  25 increase over Fall 2006.
• As of July 1, 2007 UND offers 29 off-campus
  degree and certificate programs.
• Aside from Distance Engineering only 4 other
  programs are offered online with ongoing
  admissions.

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• The selection and structure of degree programs is
  critical to the success of off-campus education.
• Strive to create program curriculum that can be
  packaged, marketed, and delivered to multiple
  venues in a variety of formats.
• Maximize the use of university marketing,
  training, development, technology and travel
  resources.

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• Flexible Learning
• Flexible learning and delivery generally refers
  to course design that caters for a range of
  different learning styles and needs through
  various access opportunities (face-to-face,
  distance, a mix of both) and learning modes
  facilitated by various media including, but not
  limited to, online learning.

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Opportunity is missed by most people because it
is dressed in overalls and looks like
work.-Thomas Edison-
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A pessimist is one who makes difficulties of his
opportunities and an optimist is one who makes
opportunities of his difficulties. -Harry Truman-
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According to NDUS data, UND (330) had fewer Fall
2007 semester-based, interactive, online course
enrollments than DSU (979), MSU (2071), NDSU
(2502) and VCSU (437)
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• No online courses, offered through the Division
  of Continuing Education, are included in the
  existing resource allocation model
• Colleges and departments are being asked to
  choose between online and traditional instruction

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• Distance Degree Programs have residency based
  tuition
• It is difficult to build sustainable program
  budgets and properly allocate resources with the
  current structure

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Presently the University of North Dakota has an
antiquated approach to the delivery of online and
off-campus programming. As a result the
production of headcount, registrations and credit
hours generated by online and off-campus
programming at the University of North Dakota
lags significantly behind comparable institutions
such as North Dakota State University, South
Dakota State University and the University of
South Dakota. Furthermore, the existing
structure inhibits the development of sustainable
degree programs and potential collaboration with
other colleges and universities.
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• Approximately 15 growth in Spring 2008 COS
  enrollments
• Nearly all growth can be attributed to a limited
  offering of semester-based, online instruction
• Rate of COS registrations from UND is
  approximately 95

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• Influential Factors
• Online Delivery
• Eligible for Federal Financial Aid
• UND Course Offering
• Non-Influential Factors
• Cost of Tuition
• Term Length

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• The president has authorized the creation of a
  new tuition and fee structure for online
  instruction
• Not based upon residency
• Instruction to begin Summer 2008

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• Tuition collected will be allocated 60 percent
  to the college to pay the direct costs of
  instruction. The remaining 40 percent will be
  used to fund all other support/indirect costs.
  The 40 percent will be managed by the Division of
  Continuing Education. Allocation will be based
  on data for courses identified by location code.

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• Tuition for online courses is charged on a per
  credit basis regardless of the total number of
  credits in which students are enrolled. The UND
  tuition rate for summer 2008 is 209.39 per
  undergraduate credit and 225.23 per graduate
  credit (fall 2008 and subsequent semester tuition
  increases will apply). Students will pay the same
  amount of mandatory student fees per credit up to
  the credit cap regardless of the course delivery
  type (online or on-campus). Course fees may also
  apply. All course fees proposed by the
  department/college must be reviewed by the
  University Fee Committee (chaired by the Vice
  President for Finance and Operations) with final
  approval by the President.
• Credits for online courses count toward totals
  for financial aid but are not covered under the
  tuition credit cap and are not eligible for
  tuition waivers (except as required by statute).
  
• Credit cap for charging tuition is as follows
• Fall and Spring 12 credits for undergraduate and
  graduate.
• Summer 9 credits for undergraduate and graduate.

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• A list of existing online COS and DDP courses has
  been shared with corresponding Deans
• Deans are asked to contact course authors to
  solicit transition of course to new instructional
  model
• 1000 per course will be paid for transition

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• A comprehensive educational/marketing campaign
  for existing on-campus students is presently
  underway
• The campaign will be focused on Summer/Fall 2008
  early registration

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• All existing Distance Degree Programs (DDP) are
  being given the opportunity to migrate to the new
  tuition model
• All new programs and those with expiring cycle
  budgets are required to move to the new tuition
  model

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• The following online student service areas are
  being assessed for viability

Academic Advising Admissions Assessment
Testing Bookstore Career Services Course/Program
Catalog Disability Services Financial
Aid Communications (Institution-to-Student) Librar
y
Orientation Personal Counseling Placement
Services Registration Schedule of Classes Student
Accounts Student Activities Student Population
Segments Technical Support Tutoring
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• Establish a flexible learning environment
• Identify educational commodity
• Manage academic resources
• Fortify online student services
• Expand scope of university

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People underestimate their capacity for change.
There is never a right time to do a difficult
thing. A leader's job is to help people have
vision of their potential. -John Porter-
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Questions