Business Plan Preparation

1
Business Plan Preparation

• Frank Moyes
• Leeds School of Business
• University of ColoradoBoulder, Colorado

2
Tonight

• Chalk Talk presentation
• Set dates for
• Financial Projections Model workshop
• Marketing Plan workshop
• Operations Plan
• Development Plan
• Team meetings
• Review Plan status

3
Next Week

• Financial Plan
• Financial Projections
• Risk
• Customer acquisition costs
• In the Fire customer survey results

4
Business Plan Elements
0

• Executive Summary
• Company Overview
• Product or Service Description
• Industry and Marketplace Analysis
• Marketing Plan
• Operations Plan
• Development Plan
• Management
• Financial Projections
• Offering, Funding Requirements, Valuation

5
Operations Strategy
0

• Operations section describes the inputs,
  processes, procedures and activities required to
  produce goods or services
• Operations
• How gain a competitive advantage
• Operations that add to your value proposition
• Supply chain analysis will help write this section

6
Scope of Operations
0

• In-house vs. subcontract
• What is key to the success of your business
  core competencies
• Consider
• Production
• Product development
• Order fulfillment
• Customer service/Tech support
• Warehouse and shipping
• Installation
• Warranty service repairs

7
Operations Analysis (Walk an Order)

• Pre-purchase
• Contact points
• Purchase
• Customer support
• Fulfillment
• Joint Ventures/Partnerships
• People
• Logistical

• Plan Equipment
• People requirements
• Systems Technology
• Inventory levels
• Information requirements

8
Ongoing Operations
0

• Identify key vendors, suppliers, strategic
  partners
• Describe the arrangements
• Price agreements
• Determine manpower requirements
• Provide a layout of the production or service
  process
• Determine inventory levels to support marketing
• Identify key performance indicators

9
Production/Service Capacity

• Determine production/service capacity required
  based on sales forecast
• Type of facility size and type of space
  (office, labs, production, warehouse shipping)
• Location
• Capital assets (equipment, vehicles, buildings,
  fixtures, computers software)

10
Development Strategy

• What must happen to succeed?
• Describe 5 -10 key events that must take place
  with completion dates
• Product process development
• Intellectual property
• Key agreements
• Market beta tests
• Marketing actions
• Key hires

11
Development Timeline
Source Steve Lawrence