COMMUNICATION

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COMMUNICATION

• A Powerful Tool To Success

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Our whole life is dominated by Communication

• In Business, In Work, In Family

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So Remember

• Good Communication is key to Success in Life and
  in Business

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SO THEY SAY

• Without Communication - Theres No Life
• Poor Communication - We dont have successful
  business

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What is Communication?

• (A) The Exchange of Thoughts, Messages or
  Information - AS BY SPEECH, SIGNAL, WRITING OR
  BEHAVIOUR
• (B) Is the Art Technique of using WORDS
  EFFECTIVELY

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Communication Skill

• Is Getting Your Messages Across -
• Crystal-Clear - No Distortions - Unambiguously
• It Is Conveying Your Thoughts Ideas Effectively
  - whether in verbal or written format

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The Fact ofSuccessful Communication

• Sender and Receiver
• Understand the Same Information
• That is meant to be Communicated

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The Disaster ofUnsuccessful Communication

• Communication Breakdown
• Causes Confusion
• Wasted Effort
• Missed Opportunity

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The Fact of Life

• Everyday, we communicate in Poor, Ineffective and
  Incomplete Ways, And thus we make it harder on
  ourselves to lead our organisations to success

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Common Faults in Poor Communication Skills

• We dont Prepare
• We dont set Goals
• We dont understand our Audiences
• We dont make our Messages
• Memorable or Digestible
• We Speak Too Long

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Frequent Experiences of Unsuccessful Communication

• A Presentation with No Structure Direction
• A Speech you have no idea what the main point is
• Audiences feeling bored after the first few
  minutes
• When Audiences stop listening and start talking
• Meeting that lasts a Lifetime and no conclusion
• Attending a Sales Presentation and yet unable to
  change your opinion

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SOME USEFUL TIPS

• Keep everyone in the know,
• Sharing Information broadly,
• Know your Audiences,
• Study their moods habits,
• Know their backgrounds,
• Make your message memorable and digestible, Be
  Clear, Be Brief

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KNOWN STATISTICS

• Only 50 of your messages will be remembered
  after you finish
• And only 25 of your messages the next day

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So It Is Vital

• Concentrate on the most important part of your
  communication,
• Make sure your message is
• QUOTABLE,
• MEMORABLE,
• DIGESTIBLE.
• Dont keep your Audiences in suspense, in other
  words Dont Beat Around the Bush

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MORE TIPS

• Most Vital Aspects of Your Message
• WHAT - WHY - HOW - WHY NOT - WHAT NEXT
• USE REASON LOGIC,
• FACTS FIGURES

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Communication Styles

• D Driver
• S Socializer
• R Relater
• T Thinker

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Driver Style

• Who? People in charge or who want
• to be in charge! Direct, result-
• oriented, demanding,
• independent,competitive, risk
• takers and impatient.
• What? Focuses on the task, goals, the
  bottom-line.
• Why? Motivated by challenges.
• How? Gets things done by insisting
• on action and doing it their way!

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Driver Style

• When interacting with a Driver
• Do it quickly, confidently and talk results!

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Socializer Style

• Who? People who specialize in socializing.
• Optimistic, gregarious, charming,
• impulsive, enthusiastic and
• disorganized.
• What? Focuses on people the relationship,
  the interaction.
• Why? Motivated by social recognition and
• approval.
• How? Gets things done by motivating and
• persuading others to action.

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Socializer Style

• When interacting with a Socializer
• Do it with flair and talk about them and their
  ideas!

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Relater Style

• Who? People who prefer working in teams.
• Supportive, easy-going, predictable, loyal,
  slow-paced and resistant to change.
• What? Focuses on camaraderie and team harmony.
• Why? Motivated by maintaining the status
  quo, avoiding conflict.
• How? Gets things done by consistent
• performance and following a step by step
  approach.

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Relater Style

• When interacting with a Relater
• Do it with a friendly, cooperative tone and offer
  assurances of support!

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Thinker Style

• Who? People who are quality control experts.
  Perfectionists, factual,
• orderly, accurate and critical.
• What? Focuses on the details of a task the
  process.
• Why? Motivated by the need for
• correctness.
• How? Gets things done slowly and
• methodically and without
• mistakes!

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Thinker Style

• When interacting with a Conscientious Thinker
• Do it with an organized, thoughtful approach that
  centers on the task. Go for facts, not fluff!

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Communication Activities
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Communication As An Opportunity To Persuade but
not classified as Informative

• Be Confident In Your Own Speaking And
  Communication Skills
• In Your Presentation
• Be Authentic, Do Not Distract,
• Speak in Bullet Points,
• Speak in Positive Tone.

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Between These TwoACT WELL SPEAK WELLWhich Is
More Difficult?

• Master This In Communication by Speech
• Focus On Delivery
• Eye Contact
• Body Language
• Right Tone of Voice
• Good Handshake
• And Most Important of All
• KNOW YOUR AUDIENCES

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Final Preparation To Successful Communication
Skills

• Know Your Goals - What do you want to achieve in
  your communication opportunity
• Audiences get your message when they leave the
  room
• Success in your Persuasion of your Message
• Understand Your Audiences - Who? Where?
  Background? Language? And The Needs
• Plan Your Flow - BE CLEAR - BE BRIEF - Use less
  I and Me but more You and We

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IMPORTANTKnowing Your GOALS Tells Us Where We
Are Going, Understanding Your AUDIENCES Tells Us
Where We Are

• Good Luck!