Technology Adoption Life Cycle

1
Technology Adoption Life Cycle
New Users
Time
2
Segments in Adoption of New Technologies
OF NEW ADOPTERS
PRAGMATISTS OF DIFFERENT TYPES SOME
CONSERVATIVES?
CHASM
TECHNOPHILES
FIRST PRAGMATISTS
VISIONARIES
TIME
3
Implications

• Target differing segments -- cross the chasm with
  a single, high-need segment
• Provide a whole product probably with partners
• Enter bowling alley by choosing cross-referencing
  segments

4
Have these crossed the chasm?

• Electronic commerce
• Online trading
• Data mining
• Home LANs
• Online college courses
• Cable modems

5
Some Questions

• Is self-referencing a necessary condition of a
  segment?
• Do you believe that the TALC holds in B2B
  innovations?
• Do you believe the TALC holds in consumer
  markets?
• What happens when innovations are more continuous?