International perspectives on online journalism

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• International perspectives on online journalism
• 8th International Symposium on Online Journalism

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(No Transcript)
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Small staff for a younger local audience

• Staff one editor, 3 reporters, one designer, 1
  intern
• We have an average of 350.000 users, 1.2 million
  visits and 5.8 million page views a month.
• Each visit accounts for 5 page views, according
  to the last report of Google Analytics.
• 40 of our audience is 35 years or younger
• 65 live in Colombia, and 15 per cent in the U.S
• 56 come to our page directly, while 20 percent
  come through Google and 10 per cent from El
  Tiempo.
• Online revenues account for 15 of the
  operation. 20 of the revenue comes from Google
  ads, the rest from advertising.

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Main debates around Semana.com

• Is Internet an opportunity or a threat? from
  fear to hope
• Editorial control
• Scoops
• Circulation
• Sustainability
• Should newsrooms converge? easier said than
  done
• Incentives for print journalists
• Reeducation in a new way of thinking
• How controlled should userss participation be?
  Who is using who?
• Comments, columns, articles, blogs

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Where are we going?

• Experiment with new narratives
• Tell stories through interactive tests
• http//admin.semana.com/utilitarios/semana/test/ca
  ndidato.jsp

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Where are we going?
Use more humor, mash ups BRUTO WILLIS
http//www.semana.com/multimedia/md_43/PRINCIPAL1.
swf
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Where are we going?
Use more galleries, graphics, video and audio
http//www.semana.com/wf_VerMultimedia.aspx?IdArt
96603IdMlt86ResAlta
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Where are we going?
The site as a platform to bring people
together Chats with paramilitary and guerrilla
leaders http//www.semana.com/wf_InfoArticulo.aspx
?IdArt84449
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Users won the debate

• More people are going online
• Comments are the second most popular section.
• Stories written with our users are the most
  popular. (Examples)
• Se acabaron los parashttp//www.semana.com/wf_Inf
  oArticulo.aspx?IdArt94148

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Users won the debate

• Caida interactiva delucho http//portal2.semana.
  com/utilitarios/bogota/home.html

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Users won the debate
Museo virtual http//portal2.semana.com/utilitari
os/museo/home_voz2.html