Title: Security and DRM from the Point of View of an Application Software Platform Provider
1Security and DRM from the Point of View of an
Application Software Platform Provider
- Reuven KleinmanSKY MobileMedia
2 SKY MobileMedia
- SKY MobileMedia Products
- Complete Turnkey Mobile Applications Software
Solutions - MMI Middleware Engines (browser, MMS client,
etc.) Customization Tools - Optimized for high-volume Low-cost and Feature
Phone Segments - Pre-integrated on leading Cellular Chipset
Platforms - Enabling and delivering high-end features on
low-cost phones
3Application Software Challenges Facing Mobile
Phone Manufacturers
- Increased complexity of software
- Increasing feature sets
- Multiple models based on a multi-dimensional
matrix - Handset cost
- Feature set
- Hardware platforms
- Operators
- Countries and languages
- Air interface
- Screen dimensions, keypad
- requires modularity, scalability, portability
and customizability - Multiple sources for software components and
enablers requires integration and a common look
and feel - Complex inter-dependency between different
applications - Time to market pressure
4Multiple Applications and Enablers, Complex
Interconnections
MMI
SMS
browser
Email Client
Java
MMS client
Multimedia
DS
Predictive Text
DRM
Security Framework
5How to Solve the Problem
- Create a software platform with the following
Features - Pre-integration between components
- Well-defined interfaces
- Between applications and platform
- Among applications
- Between application engines (middleware) and MMI
- Providing modularity, exchangeability between
components from different vendors, portability,
unified look and feel - Complete separation and de-coupling between
middleware and MMI - Customizability through correct architecture and
strong tool suite - Pre-integration with leading hardware platforms
- Turn-key pre-integrated solutions
6SKY-MAPTM Integrated MMI, Middleware and Tools
SKY-MMI Framework
Applications Voice SMS PIM Browser
MMS Email Multimedia Others
SKY-API
MAP Solution
RapidPLUS Customization Tools
SKY-MAP Engines
Java Engine
Sync Framework
Multi Media
Security
Graphics
OMA
Framework
Framework
Framework
Connectivity
RTP/RTSP
JTWI Stack MIDP 2.0 CLDC 1.1
OBEX SyncML DS
OMA DRM
SVG Tiny
Browser, MMS
SKY
Media Mgr
Flash
-
Lite
Email, IM
SSL / Crypto
File Gen/Parse MIDI / ringtones
Adaptation Layer
SKY-AL Adaptation Layer
Real-Time Operating System
Hardware Platform
7Differentiation, Branding, and User
ExperienceTools Required for Feature Phone
Customization
8SKY-MAP Turnkey Solutions Complete
Pre-integrated SKY-MAP HW Ref Design Solutions
Chipset Integration
- SKY-MULTIMEDIA
- SKY-FEATURE plus
- Multimedia Stream
- Bluetooth
- DRM 2.0 (option)
- Video Tel (option)
- Available 4Q07
BOM
COMMIT MARS
TI Neptune
SKY-MULTIMEDIA
4Q07
4Q07
Chipset Integration
- SKY-FEATURE
- SKY-ENTRY plus
- Browser, MMS
- Camcorder (option)
- Sync, Email, DRM (options)
- SVG/Flash (option)
- Available Now
TI LoCosto
TI Neptune
SiLabs 4903
COMMIT MARS
SKY-FEATURE
Now
Now
Now
3Q07
- SKY-ENTRY
- SKY-ULC plus
- PIM, T9
- Ring tones, MP3
- Camera/video (option)
- SKY-AMP / FM Tuner (options)
- Available Now
Chipset Integration
TI LoCosto
SiLabs 4901
SKY-ENTRY
Now
Now
Chipset Integration2
Notes 1. SW availability date indicates ready
for target integration 2. Chipset Integration
date indicates SW package ported and validated on
HW platform
- SKY-ULC
- Voice, SMS
- Phonebook
- RapidPlus Tools
- Available1 Now
SiLabs 4901
TI LoCosto Lite
SKY-ULC
Now
Now1
Features
9Mobile Handset Software Enablers
- Application rely on platform-wide enablers
- Multimedia
- Graphics
- Downloadable application frameworks
- Predictive text engines
- Complex script support
- Connectivity software (Bluetooth, IRDA, USB)
- Security
10Security as Key Enabler
- Security touches every part of the application
platforms - Browser
- MMS client
- Email
- Media player
- File browser
- OTA download
- Multimedia Framework
- MMI
- Integration with security software is complex
- Applications need to be integrated with the
security framework - Content needs to be decrypted and delivered via
the security framework - Comprehensive, uniform MMI support is required
11MMI and DRM
- DRM touches the MMI in many places
- Content download
- Content use
- Multiple applications
- Multiple dialog types
- The DRM-related MMI needs to have the same look
and feel across applications - The MMI should help protect the user from wasting
their credits (time, counts) and be very user
friendly, yet not be overly intrusive - Major operators have very precise requirements
for DRM MMI, which need careful implementation
12Operator Requirement Sample (Vodafone)
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16Platform / Enabler Business Model Win-Win
- In order to provide a pre-integrated solution to
the customer, cooperation between platform
supplier and enabler vendor (Discretix) needs to
be established early on - Considerable investment required from both sides.
Preferable to invest as part of first joint
customer project - Win-Win business model
- Bundling or referral fee to platform vendor
- Enablers can be considered a commodity, and thus
pre-integration and support by platform vendor
can be a deal maker - The best accelerator to an enabler-platform
developer relationship and technical cooperation
is a joint customer. Before that there is usually
a very careful dance of marketing cooperation,
demo integration and customer opportunity
sharing, but no intensive engagement
17Thank You We look forward to doing business with
you