Globalization as a Hallmark of SJSUs College of Business

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Globalization as a Hallmark of SJSUs College of
Business Donald and Sally Lucas Graduate
School of Business
WACSB 2006 Conference October 9, 2006 Santa
Monica, CA. Business School Globalization in
a Flat World

• Bruce R. Magid, Dean
• College of Business
• Donald and Sally Lucas Graduate School of
  BusinessSan José State University

October 9, 2006
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Creating a College-wide Sense of Urgency
Initiated within Months of Arrival - July 2005

• Challenge Technology/Jobs/Research Going Global
• Global Mission Educate Students to Lead
  Compete in the Global Economy
• Goal Graduate Global Citizens Critical
  Thinkers
• Global Competence Knowledge and Skills,
  Attitudes, Beliefs
• Glocalization - Local Aspects of Global
  Business
• College-wide Effort - Embracing All Departments
• Exploit Unique Geographic Advantage Silicon
  Valley and Pacific Rim

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Initial Step

• Established CoB Global Task Force to Conduct
  Global Inventory Assessment of Faculty Interest
  and Expertise in Specific Global Markets

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Faculty Survey

• Rank Overall Strategic Importance of Countries to
  CoBs Future Globalization Effort
• Specify Recently Researched Topics Relating to
  these Countries
• List Country Case Studies Used in Teaching
• Explain Outreach Interest and Study Abroad
  Experience

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Country Rankings

• First Tier
• China
• Japan
• India
• Second Tier
• Taiwan
• Singapore
• South Korea
• Third Tier
• Israel
• Brazil
• Mexico

Reflection of Location Silicon Valley Industry
Focus
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Assessment of Existing SJSU CoB Global Activities

• Global Content of Undergraduate Graduate
  Curriculum
• International Business Concentration
• Study Abroad Semester Programs
• Second Language Requirements
• Faculty Global Research Support
• Visiting Scholars from Abroad Program
• Integration of International Students
• MOUs with Overseas Universities

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Implementing the Global College of Business

• Define Process What Needs to Be Done
• List Desired Outcomes
• Define Measurable Achievable Goals
• Raise External Financial Resources
• Revamp Study Abroad
• Rethink International Business Major
• Seek Faculty Buy-In
• Establish Overseas University Partnerships
• Identify Visiting Scholars

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Funding the Global ConnectionCrucial to
Extending SJSU CoB Global Reach

• 10 Million Gift to Create a Global-Focused
  Graduate School Donald and Sally Lucas Graduate
  School of Business
• Private Funding Gift to Create Gary J. Sbona
  Honors Program that Includes Study Abroadfor
  Undergraduates
• Seek Additional Gifts for CoB Global Connection
  as an Important Part of the 50 Million CoB
  Capital Campaign

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Revamp Study Abroad

• VISION Every Student to Participate in a Global
  Educational Component Internship, Trainee
  Experience, Short-term Visits, Study Abroad and
  Research Experiences.
• GOAL 20 of Student Body (6,000) to Participate
  by 2016
• STUDY ABROAD Core Activity

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Revamp Study Abroad

• Develop Short-term Study Abroad Programs in
  Addition to Semester-long Programs
• First Program will be 3-credit Course
  Conducting Business in China - Culminating with a
  3-week Trip to Local Companies in China in June
  2007

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Rethinking the International Business Major

• Mandatory Study Abroad by 2008
• Fluency in a Second Language will be Required
• Replace International Business with Global
  Marketing, Global Finance, etc.
• All Courses to be Globalized
• Seek Approval of a Global Supply Chain
  Concentration

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Faculty BuyIn

• Use Globalization as a Recruitment Tool
• In 2006 Awarded 20 Lucas Fellowships to Encourage
  Faculty to Globalize Teaching Experience and
  Research
• Faculty Strongly Encouraged to Lead Study Abroad
  Programs as Service Activity
• Financial Incentives to Faculty for Leading Study
  Abroad
• Institutional Support Through CoB Study Abroad
  Director and Administrative Support

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Existing Overseas University Partnership Model

• At Present SJSU has MOUs with 144 Universities
• CoB Offers Meet-Greet Tour of Silicon Valley

We are here.
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Envisioned Overseas University Partnerships

• New Model to Emphasize Comprehensive
  Relationships with 1 or 2 Universities in
  Top-tier Markets
• Partnerships to Include Faculty Research and
  Teaching through Faculty Exchanges and Student
  Study Abroad
• Visiting Scholars from Key Countries/Universities
  to be Invited
• Fall 2006 4 Visiting Scholars

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Proven Success Stories

• The next three speakers will
• Highlight Challenges Opportunities Associated
  with Managing Well-known Established Programs
  in a Flat Global Economy
• Thomas W. Gilligan, DeanMarshall School of
  Business University of Southern California
• Ned C. Hill, DeanMarriott School of
  ManagementBrigham Young University V. Vance
  Roley, DeanCollege of BusinessUniversity of
  Hawaii at Manoa