Promoting%20an%20anti-smoking%20campaign

1
Promoting an anti-smoking campaign

• L.O
• To create a persuasive leaflet to promote
  anti-smoking campaign

2
Who is our audience?
3
Why would we want to promote this campaign?

• In pairs discuss and write down two reasons why
  we would want to encourage teenagers and adults
  to give up smoking.

4

What are some of the main features of persuasive
writing?
5
Here they are again!!

• Use mainly the present tense.
• Use logical and cause and effect connectives.
• Use emotive language.
• Use technical language.
• Use rhetorical questions.
• Dare the reader to disagree.
• Try to make opinions sound like facts.
• Use powerful verbs and strong adjectives.

6
Here is one I made earlier!!

• Have a look at a leaflet that I made earlier to
  promote this campaign.
• Can spot any of the features that we have
  previously mentioned about persuasive writing?

7
Here are some slogans you can use!!

• All your dreams up in smoke!!!
• Tobacco Free Zone!
• Dont give up giving up!
• Say NO to smokes!!!
• Kick your Habit!!
• Put it out. Right out!!

8

• 22 of all male deaths and 11 of all female
  deaths are due to smoking
• Giving up smoking can reduce the risk of
  developing many smoking related illnesses.