A6 Idea

1
A6 - Idea

• Idea Generation Techniques

2
A6 Idea Generation Techniques

• Aim
• To explore idea generation techniques to
  determine how they may support the development of
  new business ideas or the recognition of market
  opportunities.
• Learning outcome
• Critically appraise the use of such techniques
  and determine their usefulness and applicability
  within the process of business start up.

3
Creative Thinking

• An approach to free up your taught mind
• Guidelines
• There is no right and wrong
• Do not judge ideas
• Be outrageous or ambitious
• Do not rule out ideas because of practicalities
  at this stage
• Two heads are better than one!

4
Creativity

• Barriers to creativity
• Habit
• Attitude
• Lack of confidence
• Easy discouragement
• Hand holding/spoon feeding

• Barrier breakers
• Being open-minded
• Being un-satisfied
• Not worrying about opinion
• Getting out of a rut
• Giving the go-ahead to your thinking

5
Finding Ideas techniques

• Idea showers
• Negative idea showers
• Listing and Classifying
• Listing benefits (marketing perspective)

6
Problem solving techniques

• Dictionary solutions
• The parallel universe
• From problems to benefits to solutions

7
Reflection and Review

• Review these techniques to
• Solve your current concerns/worries.
• Develop a business idea
• and determine its applicability/use.