Oracle Corporation: EBusiness Catchup Strategies

1
Oracle CorporationE-Business Catch-up Strategies

• Chapter 2
• Case 3

2
Basic Principles

• Dont innovate - emulate.
• Be unreasonable.
• Get top customers involved.
• Faster is easier.

3
Dont Innovate - Emulate

• Saves time by emulating the best and most
  appropriate digital moves and strategies proven
  by others.
• Improve accuracy, speed, and convenience while at
  the same time trimming expenses.

4
Be Unreasonable

• Implemented an all-or-nothing mentality.
  Everything had to change.
• Train employees on new requirements.
• Employees believed in the vision of the CEO and
  the his outrageous initiatives.

5
Get Top Customers Involved

• Customers defined the new benefits that they
  wanted and then set about to provide them.
• Website is used to connect and satisfy customers
  more efficiently.

6
Faster is Easier

• Digitize quickly in order to be less disruptive.
  
• Creates a sense of urgency - things happen more
  quickly and creates a chain reaction where
  everyone is involved.