UK Studies: Culture Online and NOFdigitise

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UK Studies-Culture Online and NOF-digitise

• David.Dawson_at_resource.gov.uk

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NOF-digitise programme

• launched in 1999 by lottery distributor with
  expert advice from Resource
• 50m programme (about / 80m)
• audience research a requirement of business
  planning during second stage
• aiming to persuade projects to consider user
  needs during project development
• weeded out a few projects that could not show
  user interest

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User Research

• NOF have summarised all user research information
  submitted during the application process
• much is of limited value
• some nuggets
• not published but can be made available

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NOF-digitise in real life

• www.enrichuk.net
• portal built using Collection Level Description
  schema (RSLP)
• aim to feed collection descriptions to HE and
  schools sector portals
• launched 12 March

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Real life at the portal

• 13k page impressions per day (max)
• 5k page impressions per day (avg)
• top search terms within site
• history
• london
• war
• shakespeare
• museum

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Real life

• a consistent reporting format
• projects just starting to report

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Culture Online
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Culture Online

• UK Omnibus survey
• Digital forms of the arts 24 of people have
  visited web sites or used CD-ROMs on arts or
  culture in the past 6 months. This is a
  significant share of those online (37 of those
  with any form of access).
• There is a large disparity by socio-demographic
  group (AB41,DE12).

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Interest in Culture Online

• 29 of adults were interested in the idea
• 62 of those who have used digital forms of arts
  and culture over the last six months were
  interested, and 17 of those who have not
• 41 of those who have attended a cultural event
  over the last six months were interested, and 15
  of those who have not. The 15 translates into
  2.4 million adults in England
• 37 of groups AB were interested and 22 of
  groups DE were interested.
• 38 of people with internet access were
  interested, and 16 of those without

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Cultural Website Survey

• undertaken by consultants for DCMS
• some unclarity in questions
• also some verbatim focus group work
• DCMS felt it was not useful but I could ask
  them to make this available as well
• extended version available at
• www.cultureonline/html/intro05.html