Need, Audience,

1
Need, Audience, Purpose

• Know Where Youre Going Before You Start

2
Site Goals

• What is motivating the site redesign?
• What does the client really want to accomplish
  through the web site?
• What should the site accomplish that the client
  hasnt considered?

3
Audience

• Who is the primary audience from the clients
  perspective?
• Who are the other potential users?
• Define groups of users (personas)

4
Purpose

• What does each audience group want from the site?
• List specific tasks or questions.
• Group those tasks/questions into categories.

5
Audience Analysis

• Characteristics
• Purposes
• Contexts

6
Characteristics

• Relationship to Web expertise, frequency of
  use, attitude, etc.
• Level of subject-matter expertise
• Age, gender, race, profession, lifestyle, etc.

7
Tasks, Motives, Goals

• What does each audience want to do?
• Overall Goals
• Specific Tasks
• Success
• What motivates the audience to use the Web to
  accomplish their tasks/goals?

8
Context

• Web Access
• Location
• Connection
• Plug-Ins
• Browser

• Computer Capabilities
• Monitor size
• Processor speed
• Age
• Other Factors

9
Methods

• Surveys
• Interviews
• Observations
• Focus Groups

10
Implications

• Image
• Structure/Navigation
• Content
• Style
• Tone