Strategic Planning

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Strategic Planning

• We must plan for the future because people who
  stay in the present will remain in the past
• Abraham Lincoln

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Strategic Planning

• Presented by
• Luay Abu Shariha
• aluay_at_yahoo.com
• Presentation on the web
• http//www28.brinkster.com/luay/files/strategic_pl
  anning.ppt

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Goals of This Presentation

• Provide basic understanding of Strategic Planning
• Give an insight on Strategic Planning Models
• Make one of the usually non-favorable subjects
  for engineers look brighter

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Outline

• What is Strategic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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Outline

• What is Strategic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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What isStrategic Planning?

• Strategy Methods created for the purpose of
  achieving a goal
• Plan To have in mind as an intention
• Method intention thinking about future in an
  organised way

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What isStrategic Planning?

• Definition
• Strategic planning is a management tool to
  determine where an organization is going over the
  next year or more, and how it's going to get there

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Outline

• What is Startegic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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Goals ofStrategic Planning

• Market segments
• Current segments (invest/keep/withdraw)
• New segments (invest/wait/reject)
• Meet and deal with risks
• Future success or long term existence
• Recognise changes as early as possible

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Outline

• What is Startegic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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What to Consider inStrategic Planning?

• Changes in
• Economical environment
• Technological environment
• Political environment
• Social environment

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Outline

• What is Startegic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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Models ofStrategic Planning

• No perfect solution
• A must to achieve success
• Models
• Learning curve model
• Life cycle model
• Portfolio management (e.g. BCG matrix)

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Learning Curve Model
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Life Cycle Model
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Portfolio Managemente.g. BCG Matrix
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BCG Matrix

• Market growth rate market volume next year /
  market volume last year
• Relative market share company market share /
  strongest competitor share

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Outline

• What is Startegic Planning?
• Goals of Strategic Planning
• What to consider in Strategic Planning?
• Models of Strategic Planning

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Conclusions

• Strategic Planning is a difficult task, because
  many events in the future are unpredictable,(model
  s always help)
• Strategic Planning usually involves market study
  and research which tend be a costy
• Ambitions and company attitude play a major role
  in Strategic Planning

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References

• Strategic Planning
• The Engineer as Manager CD Prof Dewitz
• www.arc.gov/index.do?nodeId967
• www.fpm.iastate.edu/worldclass/strategic_planning.
  asp
• www.nonprofits.org/npofaq/03/22.html
• Presentations
• www.cie.uce.ac.uk/essential/present/
• www.columbia.edu/cu/gsas/cs/tch-rce/pages/tch-tip/
  sec/giving-presentations.html
• www.bradford.ac.uk/admin/studev/pres.html