Aim high and get real Successful Content Management Solutions

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Aim high and get realSuccessful Content
ManagementSolutions
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What is CM?

• A management strategy
• A strategic investment
• People management
• Information management
• Asset protection
• Value added process
• A shared value

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What does CM mean?

• Content Management is one of the most challenging
  investments for any organisation
• Current products are either monolithic or
  narrowly focused components
• Good content management leads to opportunities
  for knowledge management

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What is KM?

• Knowledge management is about integrating people,
  process and place
• KM is about luring and retaining people,
  providing learning opportunities and capturing
  knowledge that can be readily shared in new
  learning experiences
• I.T. is but one small component

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Basic steps to success

• The practical model
• Research
• Analyse
• Design
• Evaluate
• Decide
• Characterised by
• Depth
• Understanding
• High cost

• The popular model
• Decide
• Technology
• Requirements
• Implement
• Support
• Characterised by
• Shallowness
• Ignorance
• High cost

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Research or fail

• Expose
• Culture
• Tasks
• Audience
• University research
• Private research
• Requirements
• Business
• People
• Technology

• Why
• Different findings, views, opinions
• Current practices, successes and failures
• Business direction
• Nature of process
• Understand the asset

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Analyse or die

• Analyse the superficial requirements
• User
• Technology
• Business
• Customer
• Analyse perceptions, values, customs,
  relationships
• Question and reflect on assumptions, direction,
  people, relationships, models

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Design the options

• Good research and analysis provides information
  to design a number of options
• Imagine what excellent research and analysis
  might provide?
• Design weaves people and technology into the
  options

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Reality check Common

• You Should we look into CM?
• Management _at_ off! Everything important is on
  paper, weve got a records management system, we
  sacked our librarian, and every unit can store as
  many binary objects as they want on their 10
  Megabytes of storage space.

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Reality check Familiar

• You We need a content management system,
  everyone else has one.
• Management Well, I thought of that already so
  why dont you look at what products are out there
  and get us some demos. Well get something big to
  stuff the users and keep our I.T. stronghold
  going for a few more decades. I have loads of
  money in the budget to spend by June.

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Reality check Fantasy

• Management We are going to audit our business
  processes, workplace culture and learning in
  order to accurately asses our CM needs. We want
  the business model operationally tight,
  interoperable across business units, and
  strategically flexible and scalable. Once we are
  managing our content well revisit learning and
  knowledge management.
• You Great, lets also go open standards!

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What next?

• Evaluation, selection and deployment strategies
  emerge from, and are part of, design
• Beware the vendor with monolithic document
  management solutions
• XML is one answer, just figure out the questions
• Disband the I.T. section
• Save trees

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Store, inform, learn, know

• Mantra for context and relationships
• Store valuables
• Inform people
• Facilitate learning
• Encourage and reward
• Capture knowledge
• Repeat