MAGIC MEDIA COMPLETE INVENTORY

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MAGIC MEDIA COMPLETE INVENTORY
Bulletins/Rotaries 9,517 30-Sheets
768 Other
493 Total Displays
10,778
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Six Divisions
Coverage by State and Market Coverage
Southeast States Georgia, Florida,
Alabama, Tennessee Markets Valdosta, GA
Huntsville, AL Dothan, AL Carolina
States North Carolina, South Carolina
Markets Statewide Midwest States
Kansas, Missouri, Markets Kansas City,
MO Southwest States Texas,
Oklahoma, Arkansas, Louisiana,
New Mexico Markets
Statewide North Central States
Minnesota, Iowa, Nebraska, South Dakota,
North Dakota,
Wisconsin

Markets Rochester MN
Mid-Atlantic States Kentucky, West
Virginia, Illinois, Indiana, Ohio
Markets Statewide
www.magicmediainc.net
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Six Magic Media Divisions
Categories of Displays
Southeast Number of bulletins 2,893 Interst
ate Displays
951 Carolina
Number of Bulletins 348
Interstate Display

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Pony panels/8-sheets
530 Signature Panels
61 Midwest Number
of Bulletins 1,666 Interstate Displays
644 Southwest Number of
Bulletins 1,979 Interstate
Displays 779 MidAtlantic N
umber of Bulletins 1,083 Interstate
Displays
81 30-sheets 331 North Central Number
of Bulletins 1,438 Interstate Displays
457 30-Sheets
398 8-Sheets 24
www.magicmediainc.net
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Employees
April 2006
Total 138
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MAGIC MEDIA CONTACTS www.magicmediainc.net
Mid-West 2604 NE Industrial
Dr., Suite 200, Kansas City, MO 64117


Telephone [phone]
Mid-Atlantic
146 Conn St., Suite 3, Ivel, KY 41642
Telephone
1-800-489-8008 Southeast 3416
Highway 41 S. Tifton, GA 31794 Telephone
1-800-732-8261 Carolina 4514 North Chase
Parkway, NE, Unit C, Wilmington, NC 28406
Telephone [phone] North Central
1734 15th Street, NW, Suite 3, Rochester, MN
55901 Telephone [phone] Southwest
11999 Plano Road, Suite 180, Dallas, TX
75243 Telephone [phone]
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Magic Media Net Revenue

projected
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Goldman Sachs General Electric Retirement
Systems Of Alabama
Making Outdoor Easy To Buy
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Top 15 Advertisers
1. McDonalds 2. Holiday Inn 3. Super 8
Motel 4. Best Western 5. Comfort Inn 6. Days
Inn 7. Hampton Inn 8. Cracker Barrel 9. Kwik
Trip 10. Wendys 11. Ramada Limited 12. Arbys 13.
KFC 14. Dairy Queen 15. Farmers Mutual Insurance
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Top Advertising Categories

• 1. Restaurants/Fast Food
• 2. Lodging/Hotels/Motels
• 3. Real Estate
• 4. Automotive
• 5. Gambling/Lotteries/Casinos

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Snap Shot of Magic Media
SERVICE
Making Outdoor Easy To Buy
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Total DEC All Displays90,000,000Total Daily
Audience
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Marketing
Marketing Micropolis Exurbanites Principle City
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Unique Marketing and Coverage Opportunity

• Reach/Target/Frequency
• Micropolis/Micropolitian area
• Data from 2000 Census. A city/town of
  10,000-49,000 population with vibrant and growth
  economy, idyllic living and no commuting. Home
  to 1 in 10 Americans
• This represents 28 million consumers and is
  growing rapidly per the US Census Bureau and Wall
  Street Journal 6/3/04
• 
  Micropolis

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EXURBANITES

• Who are these unique consumers?
• They are prosperous non-commuters who work and
  live in what the US Census Bureau refers to as a
  Micropolis an area of population of 10,000
  49,000 strong.
• provides coverage in 207 of
  the 340 Micropoliss within the USA.
• Unique advertising opportunity at low CPM as
  Magic Media targets nearly 2
  out of 3 micropolitian areas.

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PRINCIPAL CITIES

• Defined as
  Populations of 10,000 49,000 in
  areas with a rapid growth economy-
  newly revitalized areas, 28 million
  consumers live here 1 in 10
  Americans.
• Its a secret!
• Dont tell anybody! Ok-except your
  target audience or client that Magic
  Media can cover the
  best kept secret of the information
  age.
• Magic Media
  can deliver powerful
  lasting advertising impressions to an
  audience you are not reaching.

The secret is Micropolis, Exurbanite Principle
Cities will do magic for your advertising
campaign
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Major Market
Kansas City, MO. Counties in DMA KS Anderson,
Atchison, Douglas, Franklin, Johnson,
Leavenworth, Linn, Miami and Wyandotte MO
Bates, Cass, Carroll, Caldwell, Clay, Clinton,
Daviess, Gentry, Grundy, Harrison, Henry,
Jackson, Johnson, Lafayette, Linn,
Livingston, Pettis, Platte, Ray and Saline.
Market Rank 31 Population 18
1,312,000 Number of Bulletins 300 Number
of Displays in Rotary 20 Average DEC per
Bulletin 16,000 Contact Data Magic
Media P.O. Box 415015 Kansas City, MO
64141 Telephone [phone] Market
Facts Kansas City draws consumers from up to 150
miles away for shopping, entertainment
and major league sporting events. The metro is
home to the Kansas City Chiefs, Kansas City
Royals and has recently opened the Kansas City
Raceway hosting NASCAR events.
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Other Specific Markets
Rochester, MN Counties in Market Cerro Gordo,
Floyd, Hamcock, Howard, Mitchell, Winnebago,
Worth, in Iowa, Dodge, Fillmore, Freeborn,
Mower, Olmsted in MN. Population 856,000 Numbe
r of Bulletins 120 Rotary Yes 24 Legs 22
DEC Average Circulation Bulletins 18 DEC Number
of 30-Sheets 408 Contact Data Magic
Media 1734 15th ST, NW, Suite
3 Rochester, MN 55901 Telephone
1-800-282-6386 Market Facts Rochester, MN,
Minnesota's third largest city, is the
economic growth center and cultural hub of
the southern part of the state. Rochester is
home to the famous Mayo Clinic as well as an
IMB manufacturing, research and design
facility.
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Huntsville, AL
Counties in Market Colbert, Dekolb, Franklin,
Jackson, Lauderdale, Lawrence, Limestone,
Madison, Marshall, Morgan in Alabama Lincoln
in Tennessee. Number of Bulletins 50 Rotary Ye
s 20 Legs 106 x 36. Contact Data Magic
Media 3461 Highway 41 ( P.O. bos
1247) Tifton, GA 31794 Telephone
1-800-732-8261 Market Facts As home to
NASAs US Space Rocket Center, the
Huntsville market ranks 5th in the nation for
high- tech related employment. It is also
ranked among the top communities in the nation
for business and as a place to live and work.
Magic Medias Huntsville Market provides a
great opportunity to target affluent consumers
with high disposable income.
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Dothan, Alabama

• Counties in Market Houston, Henry, Dale,
  Geneva, Elba in Alabama Early, Seminole in
  GA
• Population 219,574 (18 is 166,875)
• Number of Bulletins197
• Rotary 20
• Average Circulation Bulletins 11.7 DEC
• Contact Data Magic Media
• 2623 Montgomery Highway, Suite
  2
• Dothan, AL 36303
• Telephone [phone]
• Market Facts Magic Medias Dothan,
  Alabama Market is the Home of the
  National Peanut Festival, Peanut Capital of
  the World, home to Michelin,
  Sony and GE. It is also a member of the
  Robert Trent Jones Golf Trail.

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Wildcat/Mountaineer Market Eastern Kentucky and
West Virginia

• West Virginia Mountaineers
• Counties in Market Boone, Cabell, Kanawha,
  Logan, Mingo, Wayne, Wyoming
• Population 346.381
• Number of Bulletins 134
• Average Circulation Bulletins
  10,645
• Number of 30 Sheet Posters 56
• Average Circulation
  8,788
• Contact data Magic Media
• 146 Conn St. Suite 3
• Ivel, KY 41642
• Telephone
  1-606-478-9888
• Market Facts West Virginia is built on pride in
  its past accomplishments and in its future,
  offering the perfect balance of
  rural and urban setting. A state where you can go
  whitewater rafting in the morning, go to
  an art exhibit in the afternoon, and attend a
  West Virginia Symphony in the evening
  Diverse and beautiful state of West Virginia
  offers unbeatable opportunities for business
  and industry as well as an
  incomparable quality of life for those who live
  there.

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Wildcat/Mountaineer Market Eastern Kentucky and
West Virginia
Kentucky Wildcats Counties in Market Kentucky
Counties Barren, Bath, Bell, Boyd, Breathitt,
Carroll, Carter, Casey,
Christian, Clay, Estill, Flemming, Floyd,
Gallatin, Grant, Grayson, Greenup, Hardin,
Harlan, Hart,
.Jackson, Johnson, Knott, Knox, LaRue, Laurel,
Lawrence, Lee, Leslie, Letcher, Lewis,
Lincoln, Madison, Magoffin, Marion, Martin,
Mason, McCracken, Meade, Menifee,
Montgomery, Morgan, Ohio, Owen, Owsley,
Pendleton, Perry, Pike, Powell, Pulaski,
Robertson, Rock Castle, Rowan, Russell,
Scott, Simpson, Taylor, Trimble, Washington,
Wayne, Whitley, Wolfe Population
1,319,936 Number of Bulletins
874 Average Circulation
Bulletins 6,788 Number of 30 Sheet
Poster 271 Average Circulation
7,167 Contact data Magic
Media 146 Conn St. Suite
3 Ivel, KY 41642
Telephone [phone]
Market Facts Kentucky is the home of
Fulbright Scholars, Pulitzer Prize Winners, and
Nobel laureates in physics, chemistry,
medicine, and the home of the KY Derby. Central
Kentuckys Bluegrass region has the
worlds greatest concentration of thoroughbred
breeding farms.
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Special System CoverageMicropolis Exurbanites
Principle Cities/1 in 10 Americans/28 million
Americans

• Platinum 300 bulletins, various
  sizes, 1 copy installation, CPM guarantee of
  1.00 6 months 150,000 monthly, more
  than 6 months 135,000 monthly,
  second copy installation free for 12 month or
  longer contracts.
• Plus Magic Media
  service is guaranteed.
• Gold 200 bulletins, various
  sizes, 1 copy installation, CMP guarantee of
  1.15 6 months 110,000 monthly,
  more than 6 months 105,000 monthly,
  second copy installation free for 12 month or
  longer contract
• Plus Magic Media
  service is guaranteed
• Silver 100 bulletins, various
  sizes, 1 copy installation, CPM guarantee of
  1.25 6 months 65,000 monthly more
  than 6 months 60,000 monthly, second
  copy installation free for contracts 12 months or
  longer.
• Plus Magic Media
  service guarantee
• Note 1) Advertisers to supply vinyl.
• 2) Rates are net of agency commissions
• 3) Art work designs reformatted by Magic Media
  to conform to bulletin displays sizes no
  charge copy supplied per advertisers and/or
  agency.
• 4) Magic provides guarantee location list and
  changes and updates as they occur.

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The Guarantee
We will post 5 more than the showing allotment
as per the contract in each of the Platinum, Gold
or Silver unique coverage package thereby
GUARANTEEING that the number of displays in
service at all times is equal to or greater than
the package allotment. The DEC will also be equal
to or greater than the package coverage
proposal. Why? Eliminates embarrassing
credits. Creates a bank of space coverage
months (DEC as insurance) relating to
unavoidable service problem. Provides
confidence that the client is reaching the
audience purchased. Becomes an additional
bonus to the advertisers as 5 coverage
overage will exceed the value of all
unavoidable out-of-service problems. www.magicme
diainc.net
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Measurement/Proof of Performance
Tracking Chip in Vinyl
White Papers
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• Changeable Message
• a) LED-Digital
• b) Magink-Digital
• c) Scrolling
• Battery Generated Illumination
• Lightweight, durable vinyl/recyclable
• 4) New 30-sheet posters pre-glued
• 5) Blue-tooth technology

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