Using Webinars to Grow Your Business

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Using Webinars to Grow Your Business

• Peggy Wynne Borgman
• ISPA Conference 2009

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Why use webinars?

• Training a dispersed sales team
• Communicating with/educating customers at a
  distance
• Providing education for spa employees
• Virtual meetings

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Webinar Features to Consider

• Will your webinar be live or canned?
• One or two-way communication?
• Will webinar be moderated?
• Is online chat or QA supported?
• Can attendees raise their hand?
• How easy is it for your attendees to download
  necessary software?
• Would you prefer third-party production?

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Webinar Features to Consider

• Is your Webinar free or fee?
• How many presenters do you want to have?
• How many attendees?
• Is your audience US, Global or Country-specific
  (what languages are supported?)
• Is Instant Polling supported?
• Can you share desktop as well as slides?

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Webinar Features to Consider

• What are requirements for audio (Telephone? VOIP?
  Skype?)
• What equipment is required for presenters? For
  attendees?
• ex no Webex ppt plug-in for Mac
• Costs
• Pay per use
• Subscription
• Free

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Presentation Strategy

• Your audience has the opportunity to multitask
  keep them engaged
• Multiple users, one machine?
• 45 min is adult learning time limit
• Teach through storytelling
• Teach to different learning styles
• Visual, auditory, kinesthetic
• Provide materials in advance
• Workbook or text in pdf

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Use Planned Interactions

• One every 5-8 minutes
• Polling
• Share results of Poll
• (Still think you dont need a moderator?)
• QA
• Show a video
• Share an analogy or AHA moment

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Visual Presentation

• Think (and present) in pictures
• No more than 3 sound bites per slide
• Many webinar presenters plan a new slide or slide
  build every 20-45 seconds
• Follow-along text

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Delivery

• Create robust Speaker Notes. Note every slide
  movement, planned interaction, anecdote,
  demonstration
• In-house trainings vs. paid programs
• Practice Practice Practice
• KISS the audience can and will ask questions if
  they need more info

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Your Voice is Critical

• 80 of what audience cues off of is your voice
• Speak with conviction
• Use Body Language
• Stand and deliver!

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Mastering QA

• Keep responses short
• Have 4-5 questions pre-loaded
• Have a QA facilitator

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Best Practices for Webinars

• Many thanks to Mandel Communications for their
  assistance
• Mandel Communications, Inc.
• 820 Bay Avenue, Suite 113
• Capitola, CA 95010 USA
• 1-831-475-8202
• info_at_mandelcom.com
• mandelcom.com

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Resources

• Vendors to consider
• Webex
• Go to Meeting
• Live Meeting
• Microsoft Live Office
• Arkadin
• dimdim
• Who is using
• Acara
• Wynne Business
• Harms Millennium
• Spa Trade

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Thank you for your attention!

• Wynne Business Spa Consulting and Education
• www.wynnebusiness.com/webinars