Spring Training Inktomi 2000

1
(No Transcript)
2
Inktomi Content Delivery Suite
Keith Weng / Miles Kelly

3
Agenda

• Inktomi Mission and Position in the Market
• Content Distribution Market Overview
• Inktomi Content Delivery Suite
• Summary

4
Inktomi Mission

• To enable easy, fast access to information
  worldwide

Inktomi
5
Internet Industry
6
Internet Industry
7
Customers Now Purchase Multiple Inktomi Products
CBS Looksmart ft.com Forbes.com
8
Inktomi Infrastructure Solutions
Portal Services
Network Products
. . . .
9
Solutions for All Markets
Hosting
Backbone
Content
Access
10
Inktomi Network Products
Inktomi Network Products

• Traffic Server
• Network cache platform for performance,
  scalability and network services
• C-Class - for service providers
• E-Class - for enterprise deployments

Content Delivery Suite (CDS) Content Distributor
- proactive delivery of content and
applications Content Manager - real-time
management and monitoring of distributed content
and applications CDS Agents - Intelligence at
the Edge
11
Caching and Content Distribution Evolution
VAS/Professional Services
Media-IXT
Media-IXT
CDS
CDS
CDS
Traffic Server
Traffic Server
Traffic Server
Traffic Server
Simple Caching
Intelligent Caching Content Distribution
Location specific Multi-protocol
caching (Streaming)
Commerce/Digital goods
Application Distribution/ Edge Services
12
Traffic Server Platform for Caching and Other
Services
Content Trans-formation
Network Caching
Media Delivery
Filitering
Existing Network Infrastructure
13
Evolution of Hosting Provider Market - Key
Challenges
Revenue Potential
Commodity Service
Differentiated Service
14
Content Distribution Market Drivers

• Content Providers compete on speed and compelling
  content
• Unprecedented growth of online users
• Increasing complexity of content and networks
• Increasing average page size

Global Internet Performance Conference, October
1999 (Keynote Data/NCRI Analysis)
15
Content Distribution Market is Growing
Today, caching and content distribution is the
only practical way to reduce network delay
Peter Sevcik, Senior Analyst, NCRI Inc
...Online ventures, which have until now simply
placed their businesses on the Internet...have
started moving their content closer to users to
ensure an optimal online experience.
Jupiter Communications, January 2000
This part of Internet infrastructure is a
revolutionary step forward in enhancing the
performance and reliability of the Web...Were
seeing the first glimpse of the next generation.
Internet Research Group, February 2000
16
Worldwide Content Delivery and Distribution
Revenue Forecast
6 Billion
Compound Annual Growth Rate 173
4 B
2.1B
Total
936 M
374 M
125 M
Internet Research Group, 2000 Content Delivery
and Distribution Report, Feb 2000
17
What is Content Distribution?

• 1. A way to distribute content and applications
  globally through a network of strategically
  placed servers
• 2. A way to track, manage, and report on the
  distribution and delivery of content
• 3. A way to provide better, faster, and more
  reliable delivery of content and applications to
  users

18
How Content Flows Through the Network
Access Providers
Hosting Providers
CDN Providers
Content Providers/ Enterprises
End-Users
Traffic Server Media IXT
Traffic Server
Content Consumers
Content Distributor
Traffic Server
Application Server
Traffic Server
19
Inktomi Powers 8 of the Top 9 Content
Distribution Networks
20
Key Requirements of a Content Distribution
Solution

• Whether you build or buy, essential
  Infrastructure must
• Maintain integrity and control of content
• Support content distribution
• Support multiple streaming protocols
• Enable content tracking
• Enable pre-load of streaming media
• Enable management of large caches (hundreds of
  Terabytes)
• Deliver comprehensive, unified logging for
  multiple formats

21
Key Content Distribution Benefits for Hosting
Market
Hosting and Content Delivery Networks
Hosting and Content Delivery Networks

• A chance to stay in the game
• Capitalize on high-margin, revenue-generating
  services to hosted customers
• Diversify a portfolio of services
• Differentiate from the competition
• Build an open platform on which other value added
  services may be built (streaming media etc.)

22
Digital Island Global Content Distribution

• Traffic Server, CDS and Media-IXT are installed
  in Local Content Managers to provide fast access
  to content in every country
• Flexible, low cost solution complements full site
  replication

London Data Center
Netherlands
Data Center
Local Content Manager
Sweden
Toronto
Silicon Valley Data Center
U.K.
Russia
China
Japan
Germany
Spain
South Korea
Switzerland
Planned Local Content Manager
New York Data Center
France
Hong Kong
Israel
Taiwan
Mexico
Honolulu Data Center
Singapore
Brazil
Planned IPL
Switched L2 ATM Backbone
Australia
Deployed IPLs
South Africa
23
Key Benefits of Content Distribution for Content
Providers
Content Providers and Dot.coms
Content Providers and Dot.coms

• Guaranteed performance of more compelling content
• Rapid deployment of distributed content
• Synchronization of content across multiple data
  centers
• Distributed content at the edge of internal or
  external network
• Reports and monitoring of content usage and
  performance

24
Content Distribution for a Content Provider
netLibrary
A Leading Provider of eBook Rentals

• Requirements
• Manage large distributions
• Rollback capabilities
• Ease of installation and use

• Solution
• CDS running on 20 NT servers
• Results
• CDS walks and talks exactly as advertisedAll
  of the desired features meet or exceed our
  expectations.

25
Net LibraryArchitecture
Primary hosting facility
Boulder, CO
Backuphosting facility
26
Content Distribution in the Enterprise Fidelity
Investments
fidelity.com

• Inktomi Content Delivery Suite Delivers
• Performance optimization, management and
  monitoring of each customers experience
• Frequent real-time, secure content updates across
  geographically distributed Web sites

27
The Complete Network Products Solution

• Traffic Server
• A caching and content delivery platform
• CDS
• Distribution, intelligence and control at the
  edge
• Professional Services
• Proven team of design and implementation
  architects
• Complimentary Partner services
• Multicasting support Starburst Software
• Filtering software Websense
• Multi-device content publishing Liberate
• Etc.

28
How Content Distribution Suite Works

• Content Distributor
• Content Manager

29
Content Distribution Defined

• The ability to reliably and securely replicate
  and distribute content and applications from a
  central staging area to the multiple locations,
  Web Servers, Application Servers, and Caches that
  make up a Web site or Web application.

30
Content Delivery SuiteContent Distributor
Retrieves content from development or management
source
Replicates and distributes content to destination
servers
and updates caches
Provides content routing information to load
balancer
CDS Agent
31
Content DistributorKey Features

• Highly scalable, cross-geography content
  distribution
• Distributes all types of content HTML, graphic
  images, streaming, dynamic and applications
• Updates content on live servers without affecting
  the user experience
• Synchronizes content across servers and caches
• Informs load balancers of changes in content
  availability
• Robust auditing and error recovery features
• Performs automated catch-up of offline servers so
  that servers are always synchronized
• Easy administration of complex content jobs

32
Content Delivery SuiteContent Distributor
Launcher
Group Large Server Sets
Schedule and Monitor Jobs
Events
33
Content Management Defined

• The ability to proactively monitor, manipulate,
  and maintain the performance and availability of
  business critical content and applications.
• A single comprehensive view that provides
  centralized management and monitoring of
  distributed web sites from an application-first
  point of view.

34
Content Delivery SuiteContent Manager
Aggregates data about content usage and
performance
Tracks whether service level requirements are
being met
Enables adjustment of content availability to
meet those requirements
Traffic Server
Traffic Server
Content Manager
Traffic Server
Traffic Server
CDS Agent
35
Content ManagerKey Features

• Unified view of content and application
  availability, performance and location across the
  network
• Real-time, centralized collection of distributed
  Web server, cache and application server log data
• Real-time, centralized collection and graphical
  viewing of system information for better
  diagnosis of performance or availability issues
• Monitors administrator-defined performance
  thresholds or SLAs, including alerting and
  real-time views of SLA compliance
• Customized views by geography, by business
  function and by user profile

36
Content Delivery SuiteContent Manager
Caches
Web Servers
Identify and Isolate Critical Content Service
Level Issues
Customer Sites
Graphical Representations
37

• QA