TAKING RESPONSIBILITY FOR YOUR FUTURE

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TAKING RESPONSIBILITY FOR YOUR FUTURE
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THERE IS NO SILVER BULLET!!!
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CRITICAL SUCCESS FACTORS

• Change
• Leadership
• Culture

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CHANGE

• It is now and forever a continuous reality and
  critical to the survival of all

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In times of change, the Learners will inherit
the earth, while the Knowers will find
themselves beautifully equipped to deal with a
world that no longer exists.
Eric Hoffer
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REALITY- 1981

• Poor reputation for quality and reliability
• Falling market share
• Prospect of significant losses

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SURVIVAL DECISIONS

• Layoff 40 of workforce cut compensation of
  remainder
• Kill major product development due to cash
• Reduce dealer margins
• Ask suppliers for price reductions and terms
• Contract the dealer network

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OUR COMPETITIVE PROBLEM WAS MANANGEMENT NOT

• UNIONS/EMPLOYEES
• JAPANESE CULTURE/WAGE RATES
• AUTOMATION

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SOLUTION - BACK TO BASICS

• Know Your Business
• Know Your Customer
• Attention To Detail

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TO BE A SUCCESSFUL WORLD CLASS COMPETITOR
All Parts of the Business Must Function Well
. . . and TOGETHER
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BASE STRATEGY

• Provide products and services that customers
  value
• Help dealers get and keep customers
• Give customers a reason to ride and have fun

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OUTCOMES

• Provided our customers with an emotional
  lifestyle experience
• Built an external and internal community
• Built the brand

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WE WERE SUCCESSFUL!
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SUSTAINING SUCCESS
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LESSON LEARNED

• Change all about empowering
• accountability through teamwork and learning
  communities

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LEADERSHIP

• Creating an environment in which people can do
  great things

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COMPETITIVE ADVANTAGE(Michael Porter)

• Cost structure
• Differentiation (non-price value)

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on the basketball court and in the flat world,
where everyone now has access to all the same
coaching techniques, training methods and
scouting reports - a more focused, motivated team
always beats a collection of more talented but
complacent individuals

• Thomas Friedman NYT 5-13-05

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The key to gaining a competitive advantage will
be the ability of leaders to create an adaptive
learning environment that encourages the
development of intellectual capital.
Warren Bennis Author U.S.C. Professor
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Only Sustainable Competitive Advantage
PEOPLE
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LEADERSHIP
IS NOT BEING!
The fount of all wisdom The worlds greatest
problem solvers The sole person(s) responsible
for results
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LEADERSHIP
IS MORE THAN A PERSON!
LEADERSHIP, is a process in which people work
together to achieve mutual goals
because they WANT to not because they HAVE
to!!
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LESSON LEARNED
Leadership Begins with Leaders Accepting
Responsibility for the Operating Environment
People Encounter Every Day
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CULTURE

• Provides the basis for building an effective and
  aligned organization

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FOUR KEY QUESTIONS

• How should we behave?
• VALUES
• What is important?
• ISSUES
• Who do we serve?
• STAKEHOLDERS
• How will we measure success?
• VISION

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HARLEY- DAVIDSONVISION

• Leader in the development of mutually beneficial
  relationships with all our stakeholders

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HARLEY- DAVIDSON Vision (contd)
Key to Our Success is To Balance Stakeholders
Interests Through Empowered Employees Focusing on
Value-Added Activities
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Harley-Davidson, Inc. Business Process Umbrella
Values
Issues
Stakeholders
Vision
Foundation or Bedrock
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Stakeholders
Values
Issues
Vision
UMBRELLA
Mission
DIVISION BUSINESS UNIT
Objectives
Strategies
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Stakeholders
Values
Issues
Vision
UMBRELLA
Mission
DIVISION
Objectives
Strategies
MY AREA
Work Unit Plans
My Plans
MY JOB
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ALIGNMENT?
Stakeholders
Values
Issues
Vision
UMBRELLA
Mission
DIVISION
Objectives
Strategies
MY AREA
Work Unit Plans
My Plans
MY JOB
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Support Activities To achieve alignment
Personal Accountability Life Long Learning
Involvement Opportunity Appreciation
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LESSON LEARNED
Culture begins with Employee engagement in and
understanding of the values, direction and
purpose of the organization.
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Shared Leadership And Individual Accountability

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WORK IN PROCESS
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Harley-Davidson
1986
2005
U.S. Market Share (651cc) Units
Shipped Revenue ( Millions) Operating
Profit ( Millions) Employees
19.4 36,700 295 7.3 2,211
49.0 329,017 5,342 1,470 8,200
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ORGANIZATIONAL GLUE

• Relationships
• Communication
• Passion

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THOUGHTS FOR CREATING YOUR FUTURE

• Are you facing the requirements for change?
• Are you providing effective leadership based on
  the power of all people?
• Are you building the foundation for change based
  on culture?

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CLOSING THOUGHT

• Do you have the processes and tools to embark on
  changing your future?

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In times of change, the Learners will inherit
the earth, while the Knowers will find
themselves beautifully equipped to deal with a
world that no longer exists.
Eric Hoffer