Zaap

1
Zaap

• Visualization of web traffic from http server logs

2
Target Users

• Web Developers
• Identify problems
• Collect statistics on users browsers
• Site owners
• Evaluate return on investment
• Marketing departments
• Track traffic sources
• Evaluate ad campaigns
• View traffic trends

3
Tasks

• View traffic patterns over time
• Filter display by many variables
• Date
• Page
• Browser
• Entry page
• Error codes
• User statistics
• Purchasing behavior
• Referral page / Search terms

4
Data

• Automatic web server logs analyzed to identify
  patterns.
• Example71.197.130.31 - revitupracing
  25/Apr/2006103342 -0500 "GET /stylesheet.css
  HTTP/1.1" 304 - "http//www.revitupracing.com"
  "Mozilla/4.0 (compatible MSIE 6.0 Windows NT
  5.1 SV1 .NET CLR 1.1.4322 .NET CLR 1.0.3705)"

5
Scenario of use

• Joe Corp. just launched some new products on
  their website and they want to know how that
  launch is effecting the traffic that views their
  existing products.

6
Evaluation

• Define detailed tasks
• Create paper prototypes for those tasks
• Observe users interacting with the paper
  prototype. Looking specifically for
• Ease of use
• Accuracy
• User satisfactions
• Unforeseen applications that we might want to
  support

7
Risks

• Because of the complexity of our data set we may
  not be able to base our paper prototypes on real
  data, we may have to simulate typical data
  instead.
• Hypothermia

8
Design ideas

• Graphical display of traffic over time.
• Bar graph or something similar
• Filter the data with sliders bar grams based on
  the variables identified before.
• Option to toggle display of traffic between
  different metrics
• Page views
• Bandwidth usage
• etc.